Job Description

Job Title: Digital Marketing Head

Location:

Kochi (On-site, Full-Time)

About the Role

NXL Technologies is on the lookout for a strategic, performance-driven

Digital Marketing Head

to lead and elevate our digital initiatives from our Kochi office. This is more than an executive role--you'll be shaping the vision, driving ROI-focused strategy, and managing high-impact campaigns across digital platforms.

If you're a fluent English speaker with

at least 2 years of hands-on experience

in digital marketing--and you're passionate about building data-driven, high-converting campaigns--we'd love to connect.

Malayali candidates are highly preferred.

Key Responsibilities

Design and execute comprehensive digital marketing strategies aligned with business goals. Plan, manage, and optimize paid campaigns across

Google Ads, Meta (Facebook/Instagram), and LinkedIn

. Drive performance marketing initiatives with a focus on

lead quality and ROI

. Develop lead-generation funnels with smart CTAs, automation workflows, and retargeting systems. Oversee

SEO & SEM efforts

including technical audits, keyword strategies, and content improvements. Collaborate with

content, design, and video teams

to create cohesive digital campaigns. Use

Google Analytics, Tag Manager, and Looker Studio

to monitor and improve campaign performance. Conduct regular

competitive analysis and audience research

to refine targeting and messaging. Stay up to date with the latest trends, tools, and platform updates to keep our strategies effective and fresh.

What We're Looking For

2+ years of experience

in digital marketing with strong strategic and analytical skills. Proven success in

PPC and performance marketing

(Meta, Google, LinkedIn). Strong understanding of

audience segmentation

,

funnel building

, and

customer journey mapping

. Good grasp of

SEO tools

such as Google Search Console, SEMrush, or Ahrefs. Experience working with or leading

creative teams

(graphics, video, content). Proficiency in

Google Marketing Platform

tools like

Analytics, Tag Manager, and Looker Studio

. Excellent communication, leadership, and project management skills.

Must be fluent in English

and preferably

Malayali

. Willingness to work

on-site full-time

in Kochi.
Job Type: Full-time

Schedule:

Day shift Fixed shift
Work Location: In person