Job Description

Position: Head of Marketing

Organization: Ministry of Skin Clinic

Reporting to: Founder / Medical Director

Location: Richmond circle , Bangalore , Karnataka

Role Overview

The Head of Marketing will be responsible for driving patient acquisition, brand positioning, and revenue growth across all branches of Ministry of Skin Clinic. This role blends strategic thinking with hands-on execution, specifically in the aesthetics and dermatology space.

Key Responsibilities

1. Brand & Strategy

Own and strengthen the brand identity of Ministry of Skin Clinic (premium, ethical, science-backed). Develop annual and quarterly marketing strategies aligned with revenue targets. Position the clinic as a thought leader in dermatology & aesthetics (doctor-led branding).
2. Patient Acquisition & Revenue Growth

Design and execute lead generation strategies (online + offline). Improve conversion rates from inquiry ? consultation ? procedure. Plan and execute campaigns for high-revenue treatments (lasers, injectables, body contouring, etc.). Track CAC, ROI, monthly revenue attribution to marketing efforts.
3. Digital Marketing Oversight

Oversee: Instagram & content strategy (educational + aspirational) Paid ads (Meta, Google) Website & SEO Ensure compliance with medical advertising ethics. Work closely with content creators, videographers, and agencies.
4. Clinic-Level Marketing Execution

Design branch-specific promotions (launches, events, seasonal campaigns). Improve local visibility (Google Maps, reviews, collaborations). Plan soft launches, grand openings, and in-clinic experiences.
5. Team & Vendor Management

Build and manage: In-house marketing team External agencies & freelancers Set KPIs and review performance weekly/monthly.
6. Data, Analytics & Reporting

Track: Leads generated Conversion percentages Revenue per campaign Patient lifetime value Present monthly performance reports with insights and action plans.
Required Skills & Experience

6-10 years of marketing experience Mandatory: Experience in aesthetics / healthcare / luxury services Strong understanding of: Digital marketing funnels High-ticket service marketing Consumer psychology in beauty & wellness Proven track record of scaling revenue Excellent leadership and communication skills
Preferred Profile

Has worked with skin clinics, aesthetic chains, or cosmetic brands Comfortable working directly with a doctor-founder Strategic but execution-oriented Understands ethical medical marketing
Job Type: Full-time

Pay: ?40,000.00 - ?50,000.00 per month

Work Location: In person