Role Overview
We are looking for a passionate and driven AI Marketing Specialist to join our innovative marketing team. In this role, you will leverage cutting-edge AI tools and data analytics to support marketing campaigns, enhance customer engagement, and drive brand awareness. This is an exciting opportunity for a self-starter looking to grow their career in digital marketing with a focus on artificial intelligence.
Responsibilities
Assist in the development and execution of AI-driven marketing strategies to optimize customer targeting and engagement.
Utilize data analytics tools to assess campaign performance and provide actionable insights for improvement.
Collaborate with cross-functional teams to create compelling marketing content that resonates with our target audience.
Monitor industry trends and emerging technologies in AI to identify new opportunities for marketing initiatives.
Support the implementation of marketing automation tools to streamline processes and enhance efficiency.
Participate in brainstorming sessions to generate creative ideas for new marketing campaigns.
Required and Preferred Qualifications
Required:
Bachelor's degree in Marketing, Business, Data Science, or a related field.
Strong interest in digital marketing and emerging AI technologies.
Basic understanding of data analytics and experience with marketing tools such as Google Analytics or similar.
Preferred:
Internship or academic experience in a marketing or data analysis role.
Familiarity with social media marketing and content creation.
Understanding of SEO principles and best practices.
Technical Skills and Relevant Technologies
Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Experience with CRM software and marketing automation platforms.
Basic knowledge of programming or scripting languages (e.g., Python, R) is a plus.
Soft Skills and Cultural Fit
Excellent verbal and written communication skills.
Strong analytical mindset with a passion for problem-solving.
Ability to work collaboratively in a fast-paced, team-oriented environment.
High degree of initiative and enthusiasm for learning and development
Job Types: Full-time, Permanent
Pay: ₹55,000.00 - ₹150,000.00 per month
Benefits:
Cell phone reimbursement
Health insurance
Provident Fund
Experience:
* AI-driven: 10 years (Required)
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