Job Description

A Head of Digital Marketing is a senior-level role responsible for leading and developing the organization's digital marketing strategy, overseeing all digital marketing efforts, and ensuring alignment with overall business objectives. They lead a team, manage budgets, analyze data, and stay current with industry trends to optimize digital marketing performance. Key Responsibilities:

Develop and implement a comprehensive digital marketing strategy that aligns with business goals and targets. Lead, mentor, and manage the digital marketing team, fostering collaboration and high performance. Oversee and optimize various digital channels, including social media, email, SEO, SEM, and website marketing. Analyze data and metrics to measure campaign performance, identify trends, and make data-driven decisions. Manage the digital marketing budget, ensuring effective allocation of resources and maximizing ROI. Work with other departments, such as sales, product, and customer service, to ensure alignment and achieve business objectives. Stay up-to-date with the latest digital marketing trends, technologies, and best practices. Drive customer engagement, acquisition, and retention through digital channels. Continuously optimize digital marketing campaigns to improve results and achieve business objectives.
Required Skills & Experience:

Proven ability to lead and manage a team of digital marketing professionals. Ability to develop and implement comprehensive digital marketing strategies. Proficiency in data analysis, reporting, and interpreting insights to inform decision-making. Expertise in various digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and web analytics. Excellent communication and presentation skills to effectively communicate strategies and results to stakeholders. Deep understanding of digital marketing trends, technologies, and best practices. Understanding of business objectives and how digital marketing can contribute to achieving them.
Job Type: Full-time

Pay: ₹70,000.00 - ₹90,000.00 per month

Benefits:

Health insurance
Schedule:

Day shift Monday to Friday
Work Location: In person