Plan and execute digital campaigns for game launches, updates, and seasonal events.
Develop and manage App Store Optimization (ASO) strategies for Google
Play, App Store, Samsung Galaxy Store, and other third-party stores.
Coordinate pre-registration campaigns, paid user acquisition (UA), and organic growth strategies.
Social Media & Community Management
Manage and grow official channels (Facebook, Instagram, X/Twitter,
YouTube, Discord, etc.) with engaging daily/weekly content.
Create and schedule promotional posts, teaser videos, and announcements.
Engage with player communities and respond to feedback professionally.
Creative & Content Coordination
Collaborate with the design and video teams to create ads, trailers, posters, short videos, and in-game promotional materials.
Write compelling ad copies, social captions, and push notification content aligned with brand tone.
Track trends in gaming and pop culture to produce viral, relevant content.
Analytics & Performance Tracking
Monitor campaign performance using Google Ads, Meta Ads, Firebase Analytics, Play Console, and App Store Connect.
Prepare weekly and monthly marketing performance reports with actionable insights.
Influencer & Cross-Promotion
Identify and collaborate with gaming influencers, YouTubers, and community leaders.
Manage influencer campaigns and partnerships for visibility and brand awareness.
Required Skills & Qualifications
Bachelor's degree in Marketing, Communications, or related field. (Relevant Degree Preferred)
0-1 years of experience in digital marketing for mobile apps or gaming industry.
(Freshers can also apply)
Strong understanding of Google Play Console, ASO, mobile ad networks (Google Ads, Meta, Unity Ads, etc.)
Experience with social media marketing, YouTube content strategy, and basic video editing tools.
Analytical mindset with the ability to interpret campaign data and make data-driven decisions.
Creative thinker with passion for games and storytelling.
Excellent English communication and writing skills.
Preferred Qualifications
Fresher or Experience in gaming communities, app analytics tools (Firebase) or paid campaigns.
Knowledge of basic AI prompt tools (Gemini, Midjourney, ChatGpt) for creative coordination.
Contact No: 7550239181
Job Type: Permanent
Pay: ₹20,000.00 - ₹25,000.00 per month
Benefits:
Provident Fund
Work Location: In person
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