Job Description

Digital Marketing Specialist (*Must have in eLearning industry experience)

Company: Red Apple Learning

Industry: Professional Certification Courses, Skill Development, Corporate Training

Employment Type: Full Time, Permanent

Location: Kolkata (5.5 Days - Work from Office)

Experience: 5+ years

Responsibilities:

1. SEO: Develop and execute SEO strategies to drive organic traffic.

2. Social media & Community Engagement: Create and manage social media campaigns to

boost brand visibility. Build and engage with online communities.

3. Performance Marketing & Local Advertising: Run local ad campaigns targeting Kolkata

and nearby regions through Google Ads and Meta Ads.

4. CRM & Marketing Automation: Use Zoho CRM to manage leads and automate marketing

workflows with tools like Pabbly, Zapier, and Systeme.

5. Lead Generation & Funnel Optimization: Create and optimize lead-gen funnels using tools

like Systeme and Type form.

6. Conversational marketing: Leverage WhatsApp and Telegram for conversational

marketing and lead engagement.

7. Webinar, Podcast & Gated Content Marketing: Develop and execute podcast episodes,

webinars, and demo/tutorial sessions to engage with potential customers and promote

courses.

8. Local Event Marketing & Conferences: Plan and execute marketing strategies for local

events like game events, esports events, hackathons, and other industry-related

conferences. Engage with attendees before, during, and after events to maximize brand

exposure.

9. Landing Page Design & Optimization: Design, test, and optimize high-converting landing

pages to improve lead capture and conversion rates.

10. User Behavior Analysis: Use analytics tools to analyze user behavior on the website and

optimize the user experience (UX). Develop strategies to improve engagement, reduce

bounce rates, and increase conversions.

11. Analytics & Reporting: Track and analyze campaign performance, providing actionable

insights to continuously improve results and ROI.

Core Skills:

? Strong expertise in SEO, PPC (Google Ads, Bing Ads, Meta Ads), and Social Media

Marketing.

? Experience with Zoho CRM, Pabbly, Zapier, Systeme, and Typeform.

? Ability to build and optimize lead funnels and email campaigns.

? Proficient in data analysis and performance reporting to optimize campaigns.

? Hands-on experience with landing page design, optimization, and A/B testing.

? Knowledge of user behavior analysis to drive improvements in UX and conversion.

? Experience with organizing and promoting local events, webinars, podcasts, and

hackathons.

Qualification: Any Graduate with 5+ Years relevant experience will be considered and Special

Preference - eLearning industry experience..

Job Types: Full-time, Permanent

Pay: ?200,000.00 - ?384,000.00 per year

Benefits:

Health insurance Provident Fund
Experience:

Digital marketing: 5 years (Preferred) E-Learning Industry : 2 years (Preferred)
Location:

New Town, Kolkata, West Bengal (Preferred)
Work Location: In person