Job Description

Job Summary

As a Digital Marketer, you will develop, execute, and optimize digital marketing campaigns to build brand awareness, drive traffic, and increase online sales. You'll work closely with our creative team to maintain a consistent brand voice across all channels and ensure the boutique stands out in a competitive fashion market.

Key Responsibilities

Social Media Marketing:

Manage and grow social media channels (Instagram, Facebook, Pinterest, TikTok, etc.). Plan and create engaging content, including posts, stories, and reels. Partner with influencers and manage brand collaborations.

Email Marketing:

Design and deploy newsletters and promotional campaigns. Build and segment email lists. Track open rates, CTRs, and conversions.

Website & E-Commerce Management:

Update product listings, manage seasonal campaigns, and ensure UX/UI is aligned with brand. Optimize pages for SEO and conversion. Monitor website analytics using Google Analytics, Shopify, etc.

Digital Advertising:

Plan and run targeted ads (Google Ads, Meta Ads, Pinterest, etc.). Allocate budgets and monitor ROAS and CPA. A/B test creatives and messaging.

Analytics & Reporting:

Track KPIs and compile monthly performance reports. Make data-driven recommendations for marketing improvements.

Qualifications

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience) 1+ years experience in digital marketing, preferably in fashion, retail, or lifestyle brands Strong knowledge of social media platforms, digital advertising, SEO, and email marketing tools Experience with platforms like Shopify, Canva, Meta Business Manager, Google Ads Excellent written and visual communication skills Passion for fashion, design, and boutique branding

Preferred Skills

Convert leads from Insta, WhatsApp, FB, and phone inquiries Should post regularly on Insta and FB Knowledge of fashion/luxury customer behaviors Event marketing or PR exposure is a plus

Education:

Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)

Experience:

1+ years (Freshers can apply)

Salary offer:

?10000 + incentives (5% of each conversion).

Job Location:

Kochi

Female Candidates Required

Job Types: Full-time, Permanent

Pay: From ?11,000.00 per month

Benefits:

Cell phone reimbursement Health insurance Provident Fund
Education:

Bachelor's (Preferred)
Experience:

Digital marketing in fashion, retail, or lifestyle brands: 1 year (Preferred) Convert leads from social media, and phone inquiries: 1 year (Preferred) Regularly post on Insta and FB: 1 year (Preferred) Knowledge of fashion design: 1 year (Preferred)
Work Location: In person