Job Description

Job description

Job Title: Digital Marketing Expert

Location:

Noida, India

Experience Required:

3+ years

Job Overview:

We are seeking a highly skilled and results-driven

Digital Marketing Expert

to manage and optimize pay-per-click campaigns for our clients, particularly those based in the

US and Canada

. The ideal candidate will have hands-on experience running various types of PPC campaigns, including

Search Ads, Display Ads, and Shopping Ads

across platforms like

Google Ads, Bing Ads, Facebook Ads

, and others.

You will be responsible for driving traffic, generating leads, and maximizing the ROI of our digital ad campaigns. The candidate should be proactive, data-driven, and have strong communication skills in English, both written and verbal.

Key Responsibilities:

Campaign Management:

Set up, manage, and optimize

Search Ads

,

Display Ads

, and

Shopping Ads

for clients in the US and Canada.

Performance Analysis:

Analyze key metrics (CTR, CPC, ROI, Conversion Rate) and optimize campaigns to achieve the best possible results.

Strategy Development:

Develop and implement strategies that meet client goals, while staying within budget.

Client Reporting:

Provide regular updates and detailed performance reports to clients.

A/B Testing:

Conduct A/B testing for ad copy, landing pages, and bidding strategies to improve campaign performance.

Keyword Research:

Conduct thorough keyword research and analysis to ensure optimal ad targeting.

Competitive Analysis:

Stay up-to-date on industry trends, competitor strategies, and best practices to maintain a competitive edge.

Budget Management:

Oversee and manage client budgets to ensure efficient spending and optimal campaign performance.

Qualifications:

Experience:

Minimum 3 years of experience managing PPC campaigns, particularly for US and Canadian clients.

PPC Platforms:

Hands-on experience with

Google Ads

,

Microsoft Advertising (Bing Ads)

,

Facebook Ads

, and

Google Shopping

.

Skills:

Strong analytical skills and experience with Google Analytics, Excel, and other PPC reporting tools.

Communication:

Fluent in

English

, with excellent written and verbal communication skills. Ability to explain complex concepts to clients in simple terms.

Certifications:

Google Ads certification or other relevant PPC certifications are a plus.

Attention to Detail:

High attention to detail and ability to work with minimal supervision.

Problem-Solving:

Proactive problem-solver with a results-oriented mindset.

Additional Benefits:

Opportunity to work with international clients in a fast-paced, growing company. Professional development and training opportunities.

How to Apply:

If you are passionate about digital advertising, have a strong track record of success, and are ready to take on new challenges, please send your resume and portfolio of recent PPC campaigns to HR@digicorns.com.

Industry

Information Technology & Services
Employment Type

Full-time

Job Type: Full-time

Pay: ₹25,000.00 - ₹40,000.00 per month

Application Question(s):

What is your current take home salary? What is your current notice period? How many years of experience do you have in social media? How many years of experience do you have in paid marketing? How many years of experience do you have in SMO? How many years of work experience do you have with Digital Marketing? How Many years of experience do you have with Instagram Marketing?
Education:

Bachelor's (Preferred)
Work Location: On the road