Job Description

Digital Marketing Expert

Performance Marketing | Lead Generation Specialist

Role Overview

We are looking for a

results-driven Digital Marketing Expert

with a strong focus on

lead generation and conversion

across

Real Estate, IT Services, and Events

verticals. This role is strictly

performance-oriented

, with clear ownership of lead quality, volume, and follow-ups.

Core Responsibility Split

1. LinkedIn Lead Generation - 70%

B2B & B2C prospecting through LinkedIn Profile optimization for founders, brands, and sales teams Outreach strategy, messaging frameworks & funnel building Lead nurturing, follow-ups, and conversion support CRM coordination and reporting of qualified leads

2. WhatsApp Automation & Lead Warming - 20%

Setup and execution of WhatsApp broadcasts & drip campaigns Integration with CRM tools for lead tracking Automated follow-ups, reminders, and response flows Lead warming to improve conversion readiness

3. Paid Ads (Meta & Google) - 10%

Execution of lead generation campaigns Audience targeting and basic funnel optimization Performance tracking (CPL, CTR, lead quality) Coordination with sales teams for feedback-based improvements

Mandatory Skill Set

SEO Fundamentals

On-page optimization basics Content structuring for search visibility

Social Media Management

Platforms: Instagram, Facebook, LinkedIn Creation & execution of a

365-day content calendar

Performance tracking and content optimization

Content Creation

Captions, blogs, ad copies, and outreach messages Brand-aligned, conversion-focused writing

Design Coordination / Creation

Basic creatives using

Canva

or

Adobe tools

Coordination with designers for advanced creatives

Performance Expectations

Consistent delivery of

qualified, sales-ready leads

Data-driven decision-making and reporting Strong alignment with sales and leadership teams Ability to manage multiple verticals simultaneously

To Proceed Further, Please Share:

LinkedIn Lead Generation Proof

Screenshots, metrics, or campaign breakdowns

WhatsApp Automation Experience

Tools used and workflows implemented

Paid Ads Exposure

Meta & Google ad accounts handled Budgets managed and results achieved

Content Samples

Sample posts, blogs, ad copies, or a posting calendar (if available)
Job Types: Full-time, Fresher, Internship, Contractual / Temporary
Contract length: 6 months

Pay: ?25,000.00 - ?35,000.00 per month

Work Location: In person