Job Description

Job Title: Digital Marketing Executive

Location: Prathyusha Engineering College, Tiruvallur, Tamil Nadu

Experience: 3 to 5 years

Employment Type: Full-time

Department: Marketing & Communications

Reports To: Head - Marketing / Principal

About Us:

Prathyusha Engineering College, a 25 year old premier institution affiliated with Anna

University, is committed to delivering high-quality technical education and fostering

innovation and research. As we continue to enhance our brand visibility and student

engagement, we are looking for a results-driven Digital Marketing Executive to

lead our online presence and digital outreach strategies.

Key Responsibilities:

? Plan, execute, and optimize digital marketing campaigns across platforms

(Google Ads, Facebook, Instagram, LinkedIn, etc.)

? Develop and manage content for the college website, blogs, newsletters, and

social media pages.

? Manage SEO/SEM, email marketing, and lead generation strategies to drive

student admissions and brand visibility.

? Monitor and analyze campaign performance using tools like Google Analytics,

Search Console, and social media insights.

? Coordinate with internal departments and external agencies/vendors to

produce creatives, videos, and marketing materials.

? Handle ORM (Online Reputation Management) and ensure consistent and

positive brand presence across platforms.

? Stay updated with the latest digital trends and best practices in the education

sector.

? Plan and support live events/webinars, virtual tours, and student engagement

initiatives via digital platforms.

? Maintain and grow the college's online community and respond to queries

across platforms.

Qualifications & Skills:

? Bachelor's/Master's degree in Marketing, Digital Media, Communications, or a

related field.

? 3-5 years of proven experience in digital marketing, preferably in the

education sector.

? Strong knowledge of SEO, SEM, Google Ads, Facebook Business Manager,

and Google Analytics.

? Proficiency in content creation, campaign management, and digital tools

(Canva, Mailchimp, Hootsuite, etc.).

? Excellent communication, organizational, and project management skills.

? Creative thinking with attention to detail and the ability to work under

deadlines.

? Knowledge of Tamil and English (spoken & written) is preferred.

What We Offer:

? Competitive salary based on experience and qualifications

? Opportunity to work in a reputed institution with growth prospects

? Creative freedom and autonomy to build the college's digital footprint

? A collaborative and supportive work environment

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,547.98 per month

Work Location: In person