Job Description

Company Description Pouvoir By Don\'t Call Me Princess is a branding and marketing firm based in Surat that provides disruptive marketing at affordable pricing. Pouvoir is a testament to the fact that we help our clients see their own Pouvoir, aka Power in French. With an experienced team of advertising industry players, we provide a dynamic and creative approach to branding and advertising that integrates brand experiences for sustainable business growth. Role Description As a Digital Marketing Expert, you will be responsible for driving and delivering the online lead generation strategy, developing and implementing the SEO blueprint, leading online advertising initiatives, driving brand website revitalization, curating growth strategies for third party platforms like Trade India, and optimising Shopify, Squarespace and WATI for clients. This role requires a dynamic individual with a proven track record in digital marketing, a deep understanding of SEO and online advertising, and the ability to drive website optimization to enhance the overall online presence. Responsibilities: Lead Generation Strategy & Management: Develop and execute comprehensive online lead generation strategies to increase brand awareness and drive customer acquisition. Analyse and optimize lead generation campaigns to maximize ROI. Manage leads on CRMs or platforms like WATI Curate database marketing campaigns periodically to ensure no lead goes to waste. SEO Blueprint Development: Conduct thorough keyword research and analysis to develop a robust SEO blueprint. Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings. Stay updated on industry trends and algorithm changes to adjust the SEO strategy accordingly. Online Advertising Initiatives: Plan, execute, and optimize online advertising campaigns across various platforms, such as Google Ads, social media, and display networks. Monitor and analyse the performance of advertising campaigns, adjusting strategies to meet KPIs and objectives. Website Revitalization: Collaborate with cross-functional teams to drive the revitalization of the respective brand websites. Implement user experience (UX) improvements and ensure the website aligns with brand messaging and goals. Utilize data-driven insights to enhance website performance and user engagement. Manage client websites on third party platforms like Trade India, India Mart, Amazon etc. Qualifications Proven Experience: Between 3 to 6 years of experience in digital marketing with a focus on lead generation, SEO, and online advertising. SEO Expertise: In-depth knowledge of SEO best practices, keyword research, and proficiency in SEO tools. Advertising Proficiency: Hands-on experience with online advertising platforms such as Google Ads, Facebook Ads, and other relevant channels. Web Analytics: Proficient in using web analytics tools (e.g., Google Analytics) to track and measure the performance of digital marketing campaigns. Project Management: Ability to manage multiple projects simultaneously, meet deadlines, and collaborate with cross-functional teams. Analytical Skills: Strong analytical and problem-solving skills to interpret data and adjust strategies accordingly. Adaptability: Ability to adapt to evolving industry trends, algorithms, and technologies. Communication Skills: Excellent verbal and written communication skills to convey ideas and strategies effectively.

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