Job Description

We are looking for an experienced and creative

Digital Marketing Expert

who is highly skilled in

Social Media Marketing

and

Google Ads Campaign Management

.
The ideal candidate should be data-driven, creative, and passionate about growing brands through online marketing strategies.

You will be responsible for planning, executing, and optimizing digital campaigns across platforms to drive engagement, traffic, and conversions.

Key Responsibilities:

Plan and execute

paid advertising campaigns

on

Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and YouTube.

Manage end-to-end

social media marketing

- strategy, content planning, posting, and analytics. Conduct keyword research and manage

Google Search, Display, Shopping & YouTube ads.

Optimize campaigns for maximum ROI and reduce CPA (Cost Per Acquisition). Track and analyze website & campaign performance using

Google Analytics, Google Tag Manager, and Data Studio.

Develop monthly reports with performance insights and growth recommendations. Collaborate with the content, design, and development teams to execute marketing plans. Stay updated with digital marketing trends, Google Ads policies, and algorithm changes. Manage budgets, track spends, and ensure performance goals are met.

Required Skills & Experience:

Minimum

3+ years

of hands-on experience in

Digital Marketing

. Proven expertise in

Google Ads

(Search, Display, Shopping, Video, Performance Max). Strong understanding of

Social Media Marketing

(Facebook, Instagram, LinkedIn, Twitter). Experience with

Google Analytics, Google Tag Manager, Search Console

, and

Meta Business Suite

. Ability to plan and execute

campaigns with measurable results.

Knowledge of

SEO basics

and

conversion tracking

(UTM parameters, events). Strong analytical mindset and problem-solving skills. Excellent written and verbal communication skills.

Bonus Skills:

Experience with

YouTube Ads

and

Remarketing Campaigns.

Familiarity with

Email Marketing tools

(Mailchimp, SendGrid, HubSpot). Knowledge of

Landing Page Optimization

and

A/B testing.

Certification in

Google Ads / Meta Blueprint

preferred.
Job Type: Full-time

Pay: ?25,000.00 - ?30,000.00 per month

Work Location: In person