Job Description

To get shortlisted, Apply here : https://forms.gle/dj3McWv2mFZ1DZeP6

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Important Note:

Apply

only if you have a minimum of 3 years of experience

and are an

immediate joiner or can join within 1 week

. Applications not meeting these criteria

will be automatically rejected

.

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:

We are hiring a

Digital Marketing Expert

who owns

organic search, paid search, and AI-driven discovery

end-to-end.

This role goes beyond ranking on Google. You will ensure our brands are

discoverable, cited, and recommended

across traditional search engines and

AI-first platforms

such as ChatGPT, Perplexity, Gemini, and Claude.

You are accountable for

traffic, leads, ROI, and growth

. Strategy matters. Execution matters more.

Key Responsibilities

SEO. Organic & AI Search

Own SEO strategy across Google, Bing, You.com, and AI search surfaces Conduct advanced keyword research, competitor analysis, and opportunity mapping Build topical authority via pillar pages, content clusters, and E-E-A-T frameworks Optimise on-page, off-page, and technical SEO. Core Web Vitals, site structure, crawl health Implement structured data and schema (JSON-LD, FAQ, VideoObject, SoftwareApplication) Optimise content for zero-click results, conversational queries, and AI citation visibility Monitor rankings, impressions, backlinks, crawl errors, and AI-generated mentions

SEM. Paid Search & Performance

Plan, execute, and optimise paid search campaigns across Google Ads and Bing Ads Own PPC budgets, bidding strategies, and CAC targets Continuously test ad copy, keywords, audiences, and landing pages to maximise ROI Align paid search with organic and content strategies for full-funnel impact

Content Strategy & Execution

Define content strategy across blogs, landing pages, comparison pages, case studies, and product content Work with writers, designers, and video teams to ship high-quality, search-optimised content Leverage AI tools to scale ideation, drafting, optimisation, and experimentation Ensure all content is aligned with SEO guidelines and business goals

Analytics, Reporting & Optimisation

Track performance across organic, paid, and AI discovery channels Analyse traffic, conversions, bounce rates, rankings, spend, and ROI Produce clear, actionable reports for leadership and stakeholders Use insights to continuously refine strategy and execution

Strategy & Enablement

Define and maintain internal SEO and SEM best practices Stay ahead of algorithm changes, AI-search shifts, and digital marketing trends Educate internal teams on SEO, content optimisation, and performance marketing fundamentals Collaborate closely with product, engineering, content, and design teams

Success Metrics

Growth in qualified organic and paid traffic Lead generation and conversion rate improvement Reduced CAC and improved ROI Search rankings and topical authority gains Visibility and citations in AI-generated responses

Required Skills & Experience

3+ years hands-on experience in SEO and SEM Strong command of on-page, off-page, and technical SEO Proven experience running and optimising Google Ads campaigns Proficiency with Google Analytics, GA4, Search Console, Google Ads Advanced keyword research and competitive analysis skills Strong analytical mindset with the ability to turn data into action Excellent communication and project ownership

Preferred / Bonus Experience

Experience optimising for AI search platforms (ChatGPT, Perplexity, Gemini, Claude) Background in B2B SaaS, software products, or digital agencies Familiarity with schema.org, HTML, CSS, and basic JavaScript Experience with tools like Semrush, Ahrefs, SurferSEO, Frase, NeuronWriter Exposure to content-led growth or product-led growth environments

Tools You'll Use

SEO & SEM

. Google Ads, Semrush, Ahrefs, Bing Ads, Brevo

Analytics

. GA4, Google Search Console

AI & Content

. ChatGPT, Claude, Gemini, Perplexity

Web & CMS

. WordPress, Webflow, basic HTML

Collaboration

. Notion, Slack, Figma, Loom

Why Join Us?

Be part of a

fast-growing, future-focused team

that believes in design, tech, and real value creation. Shape the

next generation of search visibility

-- beyond blue links, into conversational AI, multimodal discovery, and voice-activated results. Flexible work environment (remote-friendly, async where possible). Competitive pay + performance incentives for organic lead generation milestones.
Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Work Location: Remote