Overview: We are seeking a skilled Digital Marketing Expert to join our
dynamic team. This role is pivotal in driving our online presence and achieving
our digital marketing goals. The ideal candidate will be experienced in
leveraging digital channels to enhance brand awareness, drive traffic, and
generate leads.
Responsibilities:
Develop and execute digital marketing strategies to promote our
products, services, and brand.
Conduct in-depth keyword research using tools like Google Keyword
Planner, SEMrush, or Ahrefs to identify high-value keywords.
Manage all digital marketing channels (e.g., website, blogs, emails, social
media, and display advertising campaigns) to ensure brand consistency.
Create and implement SEO strategies to improve organic search
rankings, drive traffic, and increase visibility for the website.
Measure and report on the performance of all digital marketing
campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based
on the insights.
Track and analyze website traffic, rankings, and performance using tools
like Google Analytics, Google Search Console, SEMRush, etc., and provide
recommendations for improvement.
Work closely with developers, designers, and content teams to ensure
SEO best practices are implemented across all web properties.
Brainstorm new and creative growth strategies through digital marketing.
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal teams to create landing pages and optimize
user experience.
Utilize strong analytical ability to evaluate end-to-end customer
experience across multiple channels and customer touch points.
Instrument conversion points and optimize user funnels.
Requirements:
Proven working experience of 3 Years in digital marketing, particularly in
the areas of SEO, SEM, PPC, social media marketing, content marketing,
and email marketing.
Demonstrable experience leading and managing SMO, SEO/SEM,
marketing database, email, social media, and/or display advertising