Job Description

Sumedha Softech Pvt. Ltd. is a fast-growing IT service company delivering innovative digital and software solutions to global clients. We are looking for a

Digital Marketing Expert

to lead our online presence through effective content creation, SEO, SMM, and data-driven paid campaigns that enhance brand visibility and generate qualified leads.

Key Responsibilities

Content Creation:

Develop and implement engaging content strategies across all digital platforms. Create compelling posts, reels, blogs, and ad copies aligned with brand goals.

Social Media Management (SMM):

Manage and grow brand presence across Facebook, Instagram, LinkedIn, YouTube, and X (Twitter). Plan and execute monthly social media calendars and campaigns. Engage with the audience to boost reach, followers, and conversions.

Search Engine Optimization (SEO):

Optimize website content for improved organic visibility. Conduct keyword research, backlinking, and competitor analysis. Monitor and report on SEO performance metrics.

Paid Campaigns (PPC):

Plan, execute, and optimize paid marketing campaigns on Google Ads, Meta Ads, and LinkedIn. Manage budgets, A/B testing, targeting, and ROI tracking.

Data & Analytics:

Track performance metrics across all channels using tools like Google Analytics, Search Console, and Meta Insights. Generate detailed performance reports and actionable insights to improve campaign effectiveness.

Strategy & Innovation:

Stay updated with the latest digital trends, algorithm changes, and emerging tools. Suggest and implement creative marketing strategies to maximize reach and ROI.

Key Requirements

Bachelor's degree in Marketing, Communications, or a related field. 1-3 years of proven experience in digital marketing, social media management, or similar roles. Proficiency with platforms like Meta Ads Manager, Google Ads, and Google Analytics. Strong understanding of SEO, content marketing, and campaign optimization. Basic knowledge of graphic design or video editing tools (Canva, CapCut, Photoshop preferred). Excellent written and verbal communication skills. Creative mindset with attention to detail and analytical thinking.

What We Offer

Competitive salary based on experience and performance. Opportunity to work with international brands and diverse projects. Supportive, creative, and collaborative work environment. Continuous learning and professional growth opportunities.
Job Types: Full-time, Permanent

Pay: ?300,000.00 - ?500,000.00 per year

Benefits:

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Work Location: In person