Job Description

: Digital Marketing Manager

About the Role

We are seeking a results-driven

Digital Marketing Manager

to lead and execute our comprehensive digital strategy. The ideal candidate will be a creative and analytical leader responsible for driving brand awareness, generating leads, and maximizing ROI across all digital channels. This role requires a blend of strategic thinking, hands-on execution, and a passion for data-driven results.

Key Responsibilities

Strategy & Planning:

Develop, implement, and manage a robust digital marketing strategy that aligns with overall business goals.

Campaign Management:

Lead all paid marketing efforts, including PPC, paid social, and display advertising. Manage and optimize campaigns to meet and exceed key performance indicators (KPIs).

SEO & Content:

Oversee all SEO efforts to improve organic search rankings and drive website traffic. Work with the content team to ensure all content is optimized and aligned with marketing goals.

Email Marketing:

Manage and optimize email marketing campaigns, from list segmentation to creative and performance analysis.

Social Media:

Develop and execute the social media strategy to grow our brand's presence, engage the community, and drive traffic.

Analytics & Reporting:

Use tools like Google Analytics to monitor and analyze campaign performance. Provide regular, actionable reports to the leadership team.

Budget Management:

Manage the digital marketing budget effectively, allocating resources to the most impactful channels and campaigns.

Qualifications

3-5 years of experience

in a digital marketing role, with a proven track record of managing successful digital campaigns. Expertise in

Google Ads

and

Meta Ads (Facebook & Instagram)

. Strong understanding of SEO, email marketing, and social media platforms. Proficiency with analytics tools such as

Google Analytics

and

Google Tag Manager

. Excellent analytical and problem-solving skills, with a data-driven approach. Exceptional communication and project management skills. Bachelor's degree in Marketing, Communications, or a related field.
Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

Health insurance Life insurance Paid sick time
Work Location: In person