Job Description

Role Overview

We're seeking a dynamic, data-driven Digital Marketing Expert to

build, execute, and optimize

digital campaigns across SEO, SEM, social media, email, and more. You'll help grow brand visibility, drive traffic & conversions, and apply your hands-on experience across campaign lifecycles.

Key Responsibilities

Strategy & Execution

: Plan and run digital marketing programs across

SEO/SEM

, content, social media, email, and display advertising.

Content and Campaign Creation

: Generate engaging content--blogs, ad copy, graphics, landing pages--and manage social channels and posting calendars.

Paid Media Management

: Set up and optimize PPC campaigns with Google Ads, Meta Ads, etc., monitoring spend and ROI.

Analytics & Reporting

: Use tools like Google Analytics and Excel to track traffic, conversions, KPIs; interpret trends and suggest optimizations.

A/B Testing & Conversion Optimization

: Design and run experiments to improve campaign effectiveness.

Industry Awareness

: Stay current on digital marketing trends, tools, competitor activity, and emerging channels.

Qualifications & Skills

Experience

: 1-3 years in a digital marketing role (e.g., Specialist, Executive).

Education

: Bachelor's in Marketing, Business, Communications, or similar; certifications (Google, HubSpot, etc.) are a plus.

Technical Skills

: SEO, SEM, PPC campaign tools (Google Ads, Bing, Meta Manager) Web analytics (Google Analytics, Data Studio) Email marketing (Mailchimp, HubSpot) and CMS platforms (WordPress, Shopify)

Soft Skills

: Analytical mindset with data-driven decision-making Excellent written/verbal communication Creative flair for content and design Project management and multitasking capabilities Self-starter mindset, able to work both independently and in teams

Why Join Us?

Growth & Impact

: Shape strategy, influence outcomes, and grow with the business.

Collaborative Culture

: Work with cross-functional teams and mentors.
Job Type: Full-time

Pay: ?15,000.00 - ?20,000.00 per month

Schedule:

Day shift Morning shift
Work Location: In person