Job Description

Key Responsibilities:

Develop and manage

comprehensive digital marketing strategies

tailored for B2B and B2C verticals Plan and execute

geo-fencing and audience targeting

campaigns to reach high-intent, location-specific audiences Manage and optimize paid media campaigns on

Google, Meta (Facebook/Instagram), LinkedIn, and YouTube

Lead SEO/SEM strategies to boost organic traffic and improve search rankings Create and manage

email marketing campaigns, automated workflows, and CRM nurturing sequences

Enhance website and landing page UX for improved conversion Analyze performance metrics using

Google Analytics, SEMrush, HubSpot, and heat mapping tools

Research competitors and trends to propose and implement growth strategies Collaborate with content, design, and sales teams to maintain brand consistency and campaign alignment Support digital efforts for

product launches, events, and trade shows.

Familiarity with

US market trends

and construction industry background preferred.

What We Offer:

Competitive salary and incentive-based bonuses Candidates should be flexible to work aligned with U.S. business hours Autonomy and leadership in digital projects Collaborative and innovative team culture

Qualifications:

Bachelor's or Master's degree in Marketing, Digital Communications, or related field

8+ years of experience in digital marketing

, preferably within B2B, manufacturing, or construction sectors

Hands-on experience with geo-fencing, retargeting, and hyperlocal digital ad campaigns

Expertise in

SEO/SEM, Google Ads, Facebook Business Manager, LinkedIn Campaigns, and retargeting tools

Familiarity with

email platforms (Klaviyo, Mail chimp), CRM tools (HubSpot, Zoho),

and content platforms (WordPress, Shopify) Proficient in tools like

Canva, Adobe Creative Suite, or equivalent

Strong analytical mindset with excellent reporting and A/B testing skills Must be available to work

U.S. time zone shifts

. 6 days working onsite.

To Apply:

Please email your resume, portfolio, and a short cover letter to

hr@packuniverse.com

Subject line:

Digital Marketing Expert - Indore

Job Type: Full-time

Pay: ?750,000.00 - ?1,000,000.00 per year

Benefits:

Cell phone reimbursement Leave encashment
Ability to commute/relocate:

Indore, Madhya Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Education:

Bachelor's (Required)
Experience:

Digital marketing: 7 years (Required)
Language:

English (Required)
Work Location: In person