Digital Marketing Expert

Year    MH, IN, India

Job Description

Key Responsibilities:



Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms. Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments. o Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates. Set up and maintain pixels, conversion APIs, and tracking dashboards. Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines. Handle G2 verification processes and ensure all campaigns meet Meta & Google's advertising policies for financial services. Collaborate with content, design, and tech teams for cohesive growth campaigns. Monitor daily campaign performance and prepare weekly ROI reports. Run A/B tests to identify winning creatives, keywords, and audience strategies. Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.

Requirements:



4-6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI. Proven track record of lead generation campaigns in regulated industries. Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools. Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles. Experience in G2/Google Ads financial verification & Meta policy approvals. Excellent analytical skills with expertise in data-driven campaign optimization. Ability to manage large ad spends while driving performance efficiency.
Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?45,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4446704
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    MH, IN, India
  • Education
    Not mentioned
  • Experience
    Year