Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.
Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments. o Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.
Set up and maintain pixels, conversion APIs, and tracking dashboards.
Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.
Handle G2 verification processes and ensure all campaigns meet Meta & Google's advertising policies for financial services.
Collaborate with content, design, and tech teams for cohesive growth campaigns.
Monitor daily campaign performance and prepare weekly ROI reports.
Run A/B tests to identify winning creatives, keywords, and audience strategies.
Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements.
Requirements:
4-6 years of experience in Google & Meta Ads with at least 2 years in fintech/BFSI.
Proven track record of lead generation campaigns in regulated industries.
Hands-on expertise with Google Ads Manager, Meta Business Manager, Google Tag Manager, and Analytics tools.
Strong knowledge of financial advertising restrictions and ability to navigate verification hurdles.
Experience in G2/Google Ads financial verification & Meta policy approvals.
Excellent analytical skills with expertise in data-driven campaign optimization.
Ability to manage large ad spends while driving performance efficiency.
Job Types: Full-time, Permanent
Pay: ?40,000.00 - ?45,000.00 per month
Benefits:
Health insurance
Provident Fund
Work Location: In person
Beware of fraud agents! do not pay money to get a job
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.