Job Description

About the Role

We are seeking an experienced and result-oriented

Digital Marketing Executive

with prior experience in the

education sector

to join our dynamic team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing campaigns to promote our courses, drive student enrollments, and strengthen our brand presence across digital platforms.

Key Responsibilities

Campaign Management

Develop and manage paid campaigns on

Google Ads, Facebook, Instagram, LinkedIn, and YouTube

to generate qualified leads for courses. Optimize CPC, CPL, and ROI for campaigns.

SEO & Website Management

Execute on-page and off-page SEO strategies to improve search engine rankings. Work with the web team to optimize landing pages for higher conversions.

Social Media Marketing

Create engaging content, reels, and campaigns for

Instagram, Facebook, LinkedIn, and YouTube

. Manage community engagement, student interaction, and brand reputation online.

Email & WhatsApp Marketing

Run automated drip campaigns for lead nurturing. Monitor open rates, CTR, and conversions.

Analytics & Reporting

Track campaign performance using

Google Analytics, Meta Ads Manager, and CRM tools

. Provide weekly and monthly reports with insights and suggestions for improvement.

Education-Specific Marketing

Plan seasonal campaigns around

admissions, workshops, webinars, and career counseling sessions

. Collaborate with counselors and academic teams to align marketing strategies with student needs.

Requirements

Bachelor's degree in Marketing, Mass Media, Business, or related field.

2-4 years of digital marketing experience

(with at least 1-2 years in the

education/training/edtech sector

). Hands-on experience with

Google Ads, SEO tools (SEMRush, Ahrefs, etc.), Meta Ads, and CRM platforms

. Strong understanding of

student lead generation funnels and admission campaigns

. Excellent communication, content writing, and analytical skills. Ability to work in a fast-paced, target-driven environment.
Job Type: Full-time

Pay: ₹10,036.29 - ₹35,000.00 per month

Work Location: In person