Job Description

Job Title:

Digital Marketing Expert

Location:

Arena Animation Dadar, Mumbai

Job Type:

Full-Time | On-site

Experience:

1-3 years

Industry:

Education / Animation & Creative Media Training

About the Role:

Arena Animation Dadar is seeking a results-driven

Digital Marketing Expert

to lead and execute online marketing strategies to boost brand presence, generate leads, and engage with a young, creative audience. This role is ideal for someone who understands youth culture, digital trends, and the education-to-career journey in media and animation fields.

Key Responsibilities:

Plan and execute digital marketing campaigns across platforms (Google Ads, Meta Ads, Instagram, etc.) Manage performance marketing for lead generation (Search, Display, YouTube Ads) Optimize website and landing pages for SEO and conversions Strategically manage Arena Dadar's social media presence (Instagram, Facebook, YouTube) Coordinate with the design team for creatives and video assets Track campaign performance using Google Analytics, Meta Business Suite, and CRM tools Monitor and optimize ad budgets and targeting for maximum ROI Plan monthly content calendars and engagement campaigns (giveaways, contests, reels) Build partnerships with influencers and student creators where relevant Collaborate with the counseling and academic team to align marketing with admissions goals Report weekly metrics and growth insights to the Center Director

Required Skills:

Hands-on experience in running Google & Meta ad campaigns Strong knowledge of SEO, SEM, and content marketing Proficiency in tools like Google Ads Manager, Meta Business Suite, Canva, Google Analytics Creative thinking with a pulse on trends in youth culture, animation, and edutainment Strong communication, project coordination, and reporting skills

Qualifications:

Bachelor's degree in Marketing, Mass Media, or related field. 1-3 years of experience in digital marketing (agency or education sector preferred) Experience with education lead gen, edtech, or creative institute branding is a bonus

What We Offer:

A vibrant, creative work environment Opportunities to work closely with animation industry experts Monthly incentives based on campaign performance Access to student showcases, festivals, and placement drives
Job Type: Full-time

Pay: ₹18,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Flexible schedule Internet reimbursement
Schedule:

Day shift Fixed shift Weekend availability
Supplemental Pay:

Yearly bonus
License/Certification:

Digital marketing certification (Required)
Work Location: In person