Job Description

The Role

We are seeking a versatile and results-oriented

Digital Marketing and Web Specialist

to drive our digital strategy and manage all web properties. This role requires a unique balance of technical expertise (website development/maintenance) and strategic marketing skills (SEO, SEM, Lead Generation). You will be directly responsible for increasing qualified leads for our financial and compliance services, optimizing our conversion funnel, and maintaining a secure, high-performing website.

Key Responsibilities

Digital Marketing & Strategy (Focus on Lead Generation)

Search Engine Marketing (SEM):

Plan, execute, and manage all Pay-Per-Click (PPC) and paid social media campaigns (e.g., Google Ads, LinkedIn) to generate high-quality leads for services like Company Registration and Tax Filing.

SEO & Content:

Develop and implement technical and on-page SEO strategies to improve organic rankings for relevant financial and compliance keywords (e.g., "GST filing in Kerala," "Startup registration India").

Landing Page Optimization:

Design, build, and A/B test high-converting landing pages focused on capturing customer information for specific services.

Email Marketing:

Manage the end-to-end process of email campaigns (segmentation, design, deployment) to nurture prospects and engage existing clients.

Analytics:

Track and analyze key performance indicators (KPIs) across the website and marketing campaigns using

Google Analytics

and

Google Tag Manager

to inform data-driven decisions.
Website Development & Maintenance (Focus on Security and Performance)

Technical Health:

Ensure the stability, security, and optimal performance of all company websites, which is critical for a financial services firm.

Web Development:

Implement design changes, functional updates, and necessary integrations (e.g., CRM, scheduling tools) using

HTML, CSS, and JavaScript

.

Content Management System (CMS) Management:

Oversee content updates, user permissions, and plugin management for our primary CMS (e.g., WordPress).

Technical SEO:

Focus on backend factors like site speed, mobile responsiveness, and schema markup to maximize search visibility and user experience.

Troubleshooting:

Rapidly diagnose and resolve technical issues, ensuring minimal downtime for crucial service pages and lead forms.
Job Types: Full-time, Permanent

Pay: ₹10,240.36 - ₹33,037.63 per month

Work Location: In person