Job Description

Job Summary:

We seek a highly skilled

Digital Marketing Expert

with expertise in

Social Media Marketing (SMM), Meta and Google Ads, ROI optimization, budgeting, and lead generation

. The ideal candidate should have experience in the

skill training and education sector

, focusing on student enrollment and brand awareness.

Key Responsibilities:

Develop and implement

result-driven digital marketing strategies

to increase brand visibility and student admissions. Manage and optimize

Meta (Facebook, Instagram) and Google Ads

campaigns to generate quality leads. Plan and execute

performance marketing campaigns

with a strong focus on

ROI

and

conversion rates

. Create and manage

content marketing, social media engagement

, and ad creatives for digital platforms. Conduct

A/B testing

, analyze performance metrics, and adjust strategies to enhance campaign effectiveness. Monitor and manage

paid ad budgets

, ensuring cost-effective spending and maximum returns. Collaborate with the sales team to ensure smooth lead conversion and follow-ups. Stay updated with

digital marketing trends

and implement innovative techniques for student engagement.

Key Requirements:

3+ years of experience in digital marketing

(preferably in the skill training or education industry). Expertise in

Meta Ads (Facebook & Instagram), Google Ads, and SMM

. Strong understanding of

lead generation strategies

and

performance marketing

. Proficiency in

Google Analytics, Meta Business Suite, and CRM tools

. Excellent knowledge of

budgeting, ROI calculations, and conversion tracking

. Strong creative and analytical skills to optimize digital marketing campaigns. Ability to

work independently

, strategize, and execute campaigns efficiently.

Good communication and leadership skills

to coordinate with internal teams.

Preferred Qualifications:

Experience in

education, skill development, or training institutions

.
Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Work Location: In person