Job Description

We are looking for a

results-driven Digital Marketing Executive

with strong expertise in

Social Media Marketing (SMM)

and

Search Engine Marketing (SEM)

. The ideal candidate will plan, execute, and optimize paid and organic campaigns across social media and search platforms to drive brand awareness, leads, and conversions.

Key ResponsibilitiesSocial Media Marketing (Primary Focus)

Plan, execute, and manage

organic and paid campaigns

on

Instagram, Facebook, LinkedIn, Twitter/X, and YouTube

Create and manage

Meta Ads

(lead generation, engagement, traffic, conversions) Develop monthly

content calendars

aligned with brand goals Coordinate with

design and content teams

for creatives and captions Monitor

engagement, reach, impressions, CTR, and conversions

Handle

community management

: comments, messages, and brand interactions Track trends, hashtags, competitors, and algorithm updates

Search Engine Marketing (SEM)

Plan and manage

Google Ads campaigns

(Search, Display, YouTube, Performance Max) Keyword research, ad copy creation, A/B testing, and bid optimization Landing page coordination to improve

Quality Score & conversions

Monitor CPC, CPA, ROAS, and conversion rates Manage

remarketing and audience targeting strategies

Analytics & Reporting

Track performance using

Google Analytics, Google Ads, Meta Ads Manager

Prepare

weekly and monthly performance reports

Provide actionable insights to improve ROI Monitor pixels, conversion tracking, and event setup

Additional Responsibilities

Basic understanding of

SEO and content marketing

Budget planning and optimization Work closely with internal teams and clients Stay updated with latest digital marketing tools and trends

Required Skills & Qualifications

1-3 years experience in

Digital Marketing

Strong hands-on experience in

SMM & SEM

Proficiency in

Meta Ads Manager & Google Ads

Good understanding of audience targeting and funnel strategies Basic knowledge of

Google Analytics, pixels, and conversions

Creative thinking with data-driven decision making Good communication and reporting skills

Preferred Qualifications

Experience in

agency environment

Knowledge of

Canva, Meta Creative Hub, or similar tools

Certification in

Google Ads or Meta Blueprint

Experience handling multiple brands or projects

Key Performance Indicators (KPIs)

Lead volume & cost per lead Engagement & reach growth Conversion rate & ROAS Campaign optimization efficiency Client or internal satisfaction
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Cell phone reimbursement Flexible schedule Internet reimbursement
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Preferred) total work: 1 year (Preferred)
Work Location: In person