Job Description

The Digital Marketing Expert is responsible for developing, implementing, and managing online marketing strategies to enhance brand visibility, drive website traffic, and generate leads across multiple digital platforms. The role involves planning and executing campaigns across SEO, Google Ads, social media, email marketing, and content strategy to achieve measurable business growth.

Key Responsibilities:1. Strategy & Planning

Develop and execute

digital marketing strategies

aligned with company goals and target audience. Plan and manage online advertising campaigns across

Google, Facebook, Instagram, and other digital platforms

. Analyze market trends, competitor activities, and user behavior to refine marketing approaches.

2. Search Engine Optimization (SEO)

Conduct keyword research, on-page and off-page optimization, and technical SEO audits. Monitor and improve website ranking, organic traffic, and lead conversions using analytics tools. Collaborate with web developers and content creators to ensure SEO best practices.

3. Pay-Per-Click (PPC) & Google Ads

Create, monitor, and optimize

Google Ads (Search, Display, YouTube, Performance Max)

campaigns. Analyze ROI, CPC, and conversion metrics to improve ad performance. Manage ad budgets and track campaign spend effectively.

4. Social Media Marketing

Develop and execute social media strategies across

Facebook, Instagram, LinkedIn, and YouTube

. Create engaging content and manage paid social media campaigns. Track engagement metrics and grow brand followers.

5. Email & Content Marketing

Plan and run

email marketing campaigns

for lead nurturing and customer engagement. Oversee content creation (blogs, videos, graphics) optimized for SEO and social engagement.

6. Analytics & Reporting

Use tools like

Google Analytics, Tag Manager, Search Console, and Meta Ads Manager

to track performance. Prepare

weekly and monthly reports

on traffic, leads, ROI, and conversions. Provide insights and recommendations for continuous campaign improvement.

Qualifications & Requirements:

Bachelor's degree in Marketing, Communications, IT, or related field. Minimum

2-5 years of experience

in digital marketing or online advertising. Proven expertise in

SEO, Google Ads, Meta Ads, and analytics tools

. Google Ads and Analytics certification preferred. Strong understanding of

digital marketing trends, algorithms, and KPIs

. Excellent analytical, communication, and project management skills. Creative mindset with attention to detail and data-driven thinking.

Key Skills:

SEO & SEM Google Ads & Analytics Social Media Marketing (Meta, LinkedIn, YouTube) Email & Content Marketing Conversion Rate Optimization (CRO) Data Analysis & Reporting Campaign Strategy & Budgeting
Job Type: Full-time

Pay: ?16,000.00 - ?22,000.00 per month

Work Location: In person