Job Description

Digital Marketing Expert - VGDS Global LLP

Company Overview

VGDS Global LLP is a leading professional design agency specializing in high-impact PowerPoint presentation design. We craft compelling visual narratives that captivate and persuade audiences around the world. Our team blends creativity, innovation, and strategic insight to help clients make a powerful impact in their presentations. We pride ourselves on a collaborative, fast-paced environment where visual storytelling meets cutting-edge design.

Position: Digital Marketing Expert

Job Overview

We are seeking a highly skilled and experienced

Digital Marketing Expert

to lead and execute our digital marketing initiatives. This role requires a hands-on professional with proven experience across all major digital channels, including social media, paid advertising, SEO, landing page creation, and marketing funnel strategy. The ideal candidate is both creative and analytical, with a strong portfolio of measurable results.

This is a

hybrid role,

requiring remote work with

1-2 visits per month to our Kochi office

.

Key Responsibilities

Digital Strategy & Campaign Management:

Develop and execute

multi-channel digital marketing strategies

to grow

brand visibility,

generate

qualified leads,

and drive

measurable growth

across platforms including

SEO, SEM, social media, paid ads, and email marketing.

Social Media Management:

Plan, create, and schedule engaging content across

LinkedIn, Facebook, Instagram, Twitter (X),

and other relevant platforms. Ensure

brand consistency

, monitor

audience engagement,

and optimize based on performance metrics.

Paid Advertising:

Set up, manage, and optimize

high-performance paid campaigns

across

Google Ads, Meta (Facebook/Instagram), LinkedIn,

and other platforms. Focus on maximizing ROI through

targeting, budget optimization,

and

performance analysis

.

SEO & Website Management:

Develop and implement comprehensive

on-page and off-page SEO strategies

to improve

search rankings

and

organic visibility.

Maintain and update

website content

using

WordPress,

ensuring

mobile responsiveness, fast loading speeds,

and

user-friendly layouts.

Landing Page Creation & Funnel Optimization:

Build and optimize

high-converting landing pages

and

digital marketing funnels

using tools like

WordPress, Elementor, Unbounce

, or similar platforms. Integrate

forms, tracking pixels,

and

marketing automation

to guide users through the

buyer journey.

Content & Funnel Optimization:

Collaborate with the

design

and

sales teams

to create

engaging email campaigns, nurture sequences, lead magnets, and sales funnels

. Ensure all assets are aligned with campaign objectives and optimized for conversion at every stage.

Analytics & Reporting:

Track, measure, and report on

campaign performance

using tools like

Google Analytics, Google Tag Manager,

and platform-specific dashboards. Provide

actionable insights

to refine strategies, enhance

lead quality,

and improve

marketing effectiveness

.

Brand & Market Research:

Conduct

in-depth market research

and

competitive analysis

to identify

emerging trends, new opportunities,

and areas of

differentiation

. Stay updated with the latest

digital tools

,

audience behavior,

and

algorithm updates

.

Website Optimization & Management:

Oversee

website updates and performance,

ensuring

consistent brand messaging, SEO best practices,

and an exceptional

user experience.

Collaborate with

developers and designers

as needed.

Email Marketing & Automation:

Design and implement

email marketing strategies

using tools like

Mailchimp or HubSpot.

Build

audience segmentation,

automate

follow-ups,

and optimize sequences to

nurture leads

and improve

conversion rates

.

Lead Generation & Funnel Strategy:

Design and refine

marketing funnels

across the

awareness-consideration-decision

stages. Use

A/B testing, behavioral tracking,

and

CRM data

to optimize user journeys and reduce drop-offs.

Content Creation & Messaging:

Write

compelling ad copy, email content, landing page text, and social media captions

tailored to various

stages of the funnel.

Ensure clarity, brand tone, and engagement.

Performance Tracking & Optimization:

Use

heatmaps, funnel analytics,

and

conversion tracking tools

to analyze

drop-off points,

conduct

experiments,

and implement improvements to maximize

campaign effectiveness.

Budget Management:

Manage and allocate digital marketing budgets across platforms efficiently. Monitor spend vs. results and make adjustments to ensure highest return on investment.

Collaboration & Team Alignment:

Work closely with internal teams--

design, sales,

and

leadership

--to ensure

marketing efforts

are aligned with

business goals.

Provide

regular updates,

insights, and recommendations to support decision-making.

Requirements

Minimum

2-5 years of full-time experience

in digital marketing.

Proven track record of running successful marketing campaigns with measurable ROI and marketing funnels..

Hands-on experience with tools such as:

Google Ads, Meta Ads Manager, LinkedIn Campaigns Google Analytics, Google Tag Manager WordPress, Mailchimp, HubSpot, Canva, SEMrush, or similar tools Landing page creation tools (e.g., Elementor, Unbounce, Leadpages)
Excellent written and verbal communication skills in English.

Strong understanding of SEO, SEM, social media strategy, and content planning.

Solid understanding of digital marketing funnels and lead nurturing strategies.

Ability to work independently and collaboratively in a fast-paced environment.

Strong problem-solving, analytical thinking, and attention to detail.

Compensation and Benefits

Salary: ₹25,000 -
45,000 per month (based on experience and portfolio quality). Incentives: Performance-based bonuses and commissions tied to marketing outcomes and lead generation. Work Hours: Full-time - 9 hours per day (Day Shift). Work Mode: Hybrid - remote with monthly office visits (Kochi). Professional Growth: Opportunity to lead digital growth efforts and contribute directly to global client impact.

How to Apply

If you're an experienced digital marketer ready to drive impact, we'd love to hear from you!

Please send the following to HR@vgdsglobal.com with the subject line:

"Digital Marketing Expert Application - [Your Name]"

Your updated resume A link or PDF of your portfolio

A 1-2 minute self-introduction video (mandatory)

Video Requirement

As part of the first screening round, applicants

must submit a self-introduction video

In 1-2 minutes, please:

Share your background and key accomplishments in digital marketing Explain why you are the right fit for VGDS Global - Digital Marketing Expert Position Showcase your communication and presentation skills
Application Deadline: 15/08/2025
Expected Start Date: 01/09/2025
Location: Hybrid - Kochi, Kerala (monthly office visits)

We look forward to receiving your application and potentially welcoming you to the VGDS Global team!

Job Type: Full-time

Pay: ₹25,000.00 - ₹45,000.00 per month

Benefits:

Work from home
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Application Question(s):

Do you have Hands-on experience with tools such as:
Google Ads, Meta Ads Manager, LinkedIn Campaigns.

Google Analytics, Google Tag Manager

WordPress, Mailchimp, HubSpot, Canva, SEMrush, or similar tools

Landing page creation tools (e.g., Elementor, Unbounce, Leadpages)

Do you have Strong understanding of SEO, SEM, social media strategy, and content planning, digital marketing funnels and lead nurturing strategies
Have you read the job description carefully and understood it before applying for this job

Education:

Bachelor's (Preferred)
Experience:

digital marketing: 2 years (Required)
Language:

English (Required)
Work Location: In person