Job Description

We are seeking an experienced Digital Marketing Expert with a strong focus on social media marketing to drive lead generation. The ideal candidate will have a robust background in digital marketing, with expertise in SEO, SEM, PPC, email marketing, and a proven ability to generate high-quality leads through strategic social media campaigns. This role requires a proactive lead who can manage a team, develop innovative strategies, and deliver measurable results.

Key Responsibilities:

1. Social Media Strategy and Execution:


Strategic Planning:


Develop comprehensive social media marketing strategies aimed at generating leads, increasing brand awareness, and engaging with target audiences.


Conduct market research and competitor analysis to identify opportunities and threats in the social media landscape.


Content Creation and Management:


Oversee the creation, curation, and distribution of engaging content across all social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.


Collaborate with content creators, graphic designers, and copywriters to produce high-quality and compelling content that resonates with the target audience.


Develop and maintain a content calendar to ensure consistent and timely posting across all social media channels.


Social Media Advertising:


Plan, execute, and optimize social media advertising campaigns, focusing on lead generation and conversion.


Manage budget allocation for social media advertising, ensuring efficient use of resources to maximize ROI.


Utilize advanced targeting options to reach specific audience segments and drive qualified leads.


Community Engagement:


Monitor social media channels for brand mentions, customer inquiries, and feedback.


Engage with online communities, influencers, and brand advocates to build relationships and foster brand loyalty.


Respond to comments, messages, and reviews in a timely and professional manner.

2. Lead Generation and Conversion Optimization:


Campaign Development:


Design and execute lead generation campaigns across various digital channels, including social media, email marketing, and paid advertising.


Utilize a mix of content marketing, gated content, webinars, and other tactics to capture high-quality leads.


Implement A/B testing and other optimization techniques to improve lead conversion rates.


Lead Nurturing:


Develop lead nurturing workflows and automated email sequences to engage and convert leads through the sales funnel.


Collaborate with the sales team to ensure seamless lead handoff and follow-up processes.


Use CRM and marketing automation tools to track lead interactions and measure campaign effectiveness.

3. PPC Campaign Management:


PPC Strategy and Execution:


Plan, execute, and optimize PPC campaigns across various platforms, including Google Ads, Bing Ads, and social media advertising.


Create compelling ad copy, design visual assets, and implement effective targeting strategies to drive conversions.


Monitor PPC campaign performance, analyze data, and make data-driven decisions to maximize ROI.


Performance Analysis:


Use advanced analytics tools to track PPC campaign performance, identify trends, and measure success against KPIs.


Provide regular reports and actionable insights to stakeholders, highlighting successes, challenges, and areas for improvement.

4. Email Marketing and Automation:


Campaign Development:


Design and implement email marketing campaigns to nurture leads, drive conversions, and retain customers.


Segment email lists based on customer behavior, preferences, and demographics to deliver personalized content.


Create engaging email content, including newsletters, promotional emails, and automated drip campaigns.


Automation and Optimization:


Use marketing automation tools to set up and manage automated email workflows.


Analyze email campaign performance and optimize for better results, including open rates, click-through rates, and conversion rates.


Test different email elements (e.g., subject lines, call-to-actions) to improve engagement and effectiveness.

5. Analytics and Reporting:


Data Analysis:


Monitor and analyze the performance of all digital marketing campaigns using tools such as Google Analytics, SEMrush, and social media analytics platforms.


Track key metrics, such as traffic, engagement, leads, and conversions, to measure campaign success.


Reporting:


Provide regular reports and actionable insights to senior management and stakeholders, highlighting successes, challenges, and areas for improvement.


Use data-driven insights to refine strategies and improve overall campaign effectiveness.


Continuous Improvement:


Stay up-to-date with industry trends, emerging digital marketing technologies, and best practices.


Experiment with new digital marketing techniques and tools to stay ahead of the competition.


Continuously evaluate and improve digital marketing processes and workflows.

6. Collaboration and Communication:


Cross-functional Collaboration:


Work closely with internal teams, including content, design, product development, and sales, to ensure alignment and support for digital marketing initiatives.


Collaborate with the sales team to develop and implement strategies that support lead generation and conversion goals.


Stakeholder Communication:


Present digital marketing strategies, plans, and performance reports to senior management and other stakeholders.


Communicate effectively with external partners, agencies, and vendors to enhance marketing efforts.

7. Innovation and Continuous Improvement:


Industry Awareness:


Stay informed about the latest trends and developments in digital marketing, social media, and lead generation.


Attend industry conferences, webinars, and training sessions to expand knowledge and skills.


Creative Thinking:


Encourage a culture of creativity and innovation within the team.


Experiment with new digital marketing techniques and tools to improve campaign performance and stay ahead of competitors.


Process Optimization:


Continuously evaluate and improve digital marketing processes and workflows to enhance efficiency and effectiveness.


Implement best practices and standard operating procedures to ensure consistency and quality in all marketing activities.

Preferred Skills

Qualifications:


Bachelor's degree in Marketing, Business, Communications, or a related field.


Minimum 4+ years of experience in digital marketing, with a focus on social media marketing and lead generation.


Proven experience managing successful digital marketing campaigns across various channels.


Strong expertise in SEO, SEM, PPC, and email marketing.


Excellent leadership and team management skills.


Strong analytical skills and proficiency in using digital marketing analytics tools (e.g., Google Analytics, SEMrush, etc.).


Excellent written and verbal communication skills.


Creative thinker with the ability to develop innovative marketing strategies.


Strong project management skills with the ability to handle multiple projects simultaneously.

Job Type: Full-time

Experience:

• Digital marketing: 3 years (Required)

Work Location: In person