Job Title: Digital Marketing Specialist/Manager : Position Overview:We are seeking a talented and creative Digital Marketing Specialist/Manager to join our marketing team. The ideal candidate should have a passion for all things digital and a strong understanding of various digital marketing channels. You will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our products or services. Key Responsibilities: Digital Strategy: Develop and execute a comprehensive digital marketing strategy that aligns with the company\'s objectives and targets. Search Engine Optimization (SEO): Optimize website content for search engines and oversee on-page and off-page SEO activities to improve organic search rankings. Content Marketing: Create and curate high-quality content for digital channels, including blog posts, infographics, videos, and social media. Social Media Management: Manage and grow the company\'s presence on various social media platforms, create and schedule engaging posts, and analyze social media performance. Email Marketing: Design and implement email marketing campaigns, including newsletters, drip campaigns, and automated workflows to nurture leads and retain customers. Paid Advertising: Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor and optimize ad spend for maximum ROI. Analytics and Reporting: Use analytics tools to track, measure, and report on the performance of digital marketing campaigns. Make data-driven decisions to improve results. Conversion Rate Optimization (CRO): Continuously analyze website performance and user experience to identify areas for improvement and implement CRO strategies. Affiliate Marketing: Manage relationships with affiliate partners and develop affiliate marketing programs to expand brand reach. Marketing Automation: Implement marketing automation tools and workflows to streamline marketing processes and increase efficiency. Qualifications:
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