Digital Marketing Expert

Year    Indian Institute of Technology Bombay campus, Mumbai, Maharashtra, India

Job Description


Job Title: Digital Marketing Specialist/Manager : Position Overview:We are seeking a talented and creative Digital Marketing Specialist/Manager to join our marketing team. The ideal candidate should have a passion for all things digital and a strong understanding of various digital marketing channels. You will be responsible for developing, implementing, and managing our digital marketing campaigns to promote our products or services. Key Responsibilities: Digital Strategy: Develop and execute a comprehensive digital marketing strategy that aligns with the company\'s objectives and targets. Search Engine Optimization (SEO): Optimize website content for search engines and oversee on-page and off-page SEO activities to improve organic search rankings. Content Marketing: Create and curate high-quality content for digital channels, including blog posts, infographics, videos, and social media. Social Media Management: Manage and grow the company\'s presence on various social media platforms, create and schedule engaging posts, and analyze social media performance. Email Marketing: Design and implement email marketing campaigns, including newsletters, drip campaigns, and automated workflows to nurture leads and retain customers. Paid Advertising: Plan and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and other relevant channels. Monitor and optimize ad spend for maximum ROI. Analytics and Reporting: Use analytics tools to track, measure, and report on the performance of digital marketing campaigns. Make data-driven decisions to improve results. Conversion Rate Optimization (CRO): Continuously analyze website performance and user experience to identify areas for improvement and implement CRO strategies. Affiliate Marketing: Manage relationships with affiliate partners and develop affiliate marketing programs to expand brand reach. Marketing Automation: Implement marketing automation tools and workflows to streamline marketing processes and increase efficiency. Qualifications:

  • Bachelor\'s degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing with a track record of successful campaigns.
  • In-depth knowledge of SEO, SEM, social media, email marketing, and other digital marketing techniques.
  • Proficiency in using marketing tools and platforms (e.g., Google Analytics, SEO tools, email marketing software, etc.).
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Creative thinking and the ability to develop and execute innovative marketing ideas.
  • Excellent written and verbal communication skills.
  • Up-to-date with the latest trends and best practices in digital marketing.
Additional Information:
  • Location: [Specify the location]
  • Type: [Full-time/Part-time/Contract]
  • Benefits: [List any benefits offered, e.g., health insurance, remote work options, etc.]
  • Salary: [Specify salary range or compensation details]
This job description serves as a general guideline for a digital marketing role. Be sure to customize it to fit your specific company\'s needs, industry, and expectations. The digital marketing field is dynamic, so flexibility and adaptability are key qualities for success in this role. Job Types: Full-time, Permanent, Fresher Salary: \xe2\x82\xb9150,000.00 - \xe2\x82\xb9220,000.00 per month Benefits:
  • Cell phone reimbursement
  • Food provided
  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund
  • Work from home
Schedule:
  • Day shift
Supplemental pay types:
  • Commission pay
  • Overtime pay
  • Performance bonus
Education:
  • Bachelor\'s (Preferred)
Experience:
  • Digital marketing: 1 year (Preferred)
  • total work: 1 year (Preferred)
Speak with the employer
+91 8074491308

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Job Detail

  • Job Id
    JD3184631
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Indian Institute of Technology Bombay campus, Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year