with strong experience in digital marketing, social media management, and a working understanding of UI/UX. The ideal candidate will play a pivotal role in enhancing brand awareness, executing marketing strategies, and driving campaign performance across multiple business verticals of
Unicrop Biochem
.
Key Responsibilities:
Brand Awareness & Marketing Strategy:
Plan and implement 360 marketing campaigns that support brand positioning and business growth.
Develop and execute strategies to increase brand visibility and engagement across platforms.
Coordinate internal teams to maintain consistent branding across all media.
Digital Marketing & Social Media:
Manage all digital marketing channels (Google Ads, SEO, Social Media, Email, etc.).
Create, monitor, and analyze performance of social media content across platforms like Instagram, LinkedIn, Facebook, and YouTube.
Identify digital trends and insights and optimize performance based on data-driven decisions.
Content & Creative Execution:
Work closely with the design team to develop marketing creatives, brochures, and social media assets.
Collaborate on ad copy, visuals, and messaging to ensure brand alignment.
UI/UX Design Support:
Assist the web/tech team in website UI/UX improvement suggestions.
Coordinate with UI/UX designers to improve landing page experiences for campaigns.
Market & Competitor Research:
Conduct market analysis to identify trends, competitor strategies, and customer insights.
Use findings to support new campaign development and content ideation.
Team Collaboration & Communication:
Coordinate with sales, product, and management teams to align marketing strategies.
Participate in marketing planning meetings, reviews, and reporting.
Ensure all campaigns and activities support business and brand objectives.
Key Skills Required:
Strong knowledge of digital marketing tools and analytics platforms
Hands-on experience in social media management & ad platforms
Good understanding of SEO, content marketing, and branding
Basic understanding of UI/UX principles and user-centric design
Excellent communication, coordination, and multitasking skills
Creative thinking and strong attention to detail
Preferred Qualifications:
Bachelor's degree in Marketing, Mass Communication, or a related field
Minimum 2 years of experience in marketing/digital marketing
Candidates from
Vadodara or nearby areas
will be given preference
Experience working in cross-functional teams or B2B/B2C sectors is a plus
Job Types: Full-time, Permanent