Devasya is a modern Indian womenswear brand celebrating elegance, craftsmanship, and contemporary silhouettes. With stores in prime south Delhi locations and a growing digital presence, Devasya is focused on building meaningful connections with today's Indian woman across online platforms.
Role Overview
We are looking for a hands-on
Digital Marketing & E-Commerce Executive
to manage and grow Devasya's online performance channels and customer communication platforms. This role requires a balance of creative thinking, analytical skills, and operational execution.
Key Responsibilities
WhatsApp Marketing & CRM
Plan and execute WhatsApp campaigns for new launches, store events, promotions, and customer re-engagement
Manage WhatsApp automation flows, broadcasts, and segmentation
Work on improving customer experience and conversions via WhatsApp
Coordinate with store and customer support teams for follow-ups and queries
Meta Ads (Facebook & Instagram)
Plan, execute, and optimise Meta ad campaigns for brand awareness, traffic, and conversions
Manage creatives, audiences, budgets, and performance tracking
Analyse ROAS, CPA, CTR, and other key metrics to improve campaign efficiency
Google Ads (SEM)
Manage Search, Shopping, and Display campaigns
Conduct keyword research and optimise ad copies and landing pages
Monitor budgets and continuously improve ROI
Shopify Admin & Website Management
Manage Shopify backend including products, collections, inventory, pricing, and content updates
Coordinate website updates for new launches, banners, and promotions
Monitor website performance, user experience, and basic analytics
SEO
Work on on-page and basic technical SEO for the website
Optimise product pages, collections, blogs, and metadata
Coordinate with content and design teams for SEO-friendly content
Requirements
2-4 years of experience in digital marketing, preferably in fashion, lifestyle, or D2C brands
Strong hands-on experience with WhatsApp marketing tools and automation
Practical experience running Meta and Google Ads
Working knowledge of SEO best practices
Experience managing Shopify backend
Strong analytical skills and attention to detail
Ability to work independently and coordinate with internal teams
Preferred Skills
Experience in fashion or retail brands
Understanding of customer journeys and conversion funnels
Familiarity with tools like Google Analytics, Meta Business Manager, Google Search Console, and WhatsApp CRM platforms
Job Type: Full-time
Pay: ₹30,000.00 - ₹80,000.00 per month
Work Location: In person
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