Job Description

Job Overview:

We are looking for an experienced and results-driven

Digital Marketing Expert

to join our team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. The role involves enhancing brand awareness, driving website traffic, generating leads, and boosting overall digital presence across various online platforms.

Key Responsibilities:

Develop and execute digital marketing strategies across channels (SEO, SEM, social media, email, display advertising, content marketing, etc.). Plan and manage paid campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, and other platforms. Perform ongoing keyword research, competitor analysis, and SEO audits to optimize website ranking and organic visibility. Create engaging and relevant content for blogs, landing pages, and social media posts. Monitor, measure, and report on campaign performance using tools like Google Analytics, Search Console, and ad manager dashboards. Optimize conversion funnels, landing pages, and ad creatives to maximize ROI. Stay updated with the latest digital marketing trends, technologies, and best practices. Collaborate with the design, sales, and product teams to align marketing strategies with business goals.

Key Skills & Competencies:

Proven experience in digital marketing, preferably in a similar role. Strong understanding of SEO, PPC, social media advertising, and email marketing. Hands-on experience with tools such as Google Analytics, Google Ads, Meta Business Suite, SEMrush/Ahrefs, and CRM/automation platforms. Excellent content writing, communication, and analytical skills. Strong project management skills and ability to work under tight deadlines. Creative thinker with problem-solving skills.

Qualifications:

Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's preferred). Certifications in Google Ads, Analytics, SEO, or social media marketing (preferred but not mandatory).
3-5 years of proven digital marketing experience.

Job Types: Full-time, Contractual / Temporary

Pay: ₹20,000.00 - ₹50,000.00 per month