Job Description

Key Responsibilities:

Google Ads (Primary Responsibility)

Plan, create, manage, and optimize

Google Ads campaigns

(Search, Display, Remarketing, Performance Max, YouTube Ads). Conduct

in-depth keyword research

, audience targeting, and competitor analysis. Write and test high-converting ad copies and extensions. Optimize bids, budgets, Quality Scores, CTR, CPA, and ROAS. Set up and manage

conversion tracking

, Google Tag Manager, and Google Analytics. Monitor daily performance and provide actionable insights to scale profitable campaigns. Stay updated with Google Ads policy changes and platform updates.

SEO (On-Page, Off-Page & Technical)

Develop and execute a

data-driven SEO strategy

to improve organic rankings and traffic. Perform comprehensive

SEO audits

and implement improvements. Conduct keyword research and search intent analysis. Optimize on-page elements (meta titles, descriptions, headers, internal linking, content optimization). Manage technical SEO (site speed, indexing, crawlability, schema, mobile optimization). Plan and execute ethical

link-building strategies

. Track and report SEO KPIs using tools like Google Search Console, Ahrefs, SEMrush, or similar.

CRM Management & Automation (HubSpot, monday.com, Zoho, etc.)

Set up, customize, and manage CRM systems (HubSpot, monday.com, Zoho, or similar). Design and optimize

sales pipelines, deal stages, and workflows

. Implement

marketing automation

, lead scoring, email sequences, and follow-ups. Integrate CRM with Google Ads, landing pages, forms, and third-party tools. Ensure accurate data tracking, segmentation, and reporting. Train internal teams on CRM best practices and usage (if required). Continuously improve CRM efficiency to increase conversion rates and customer retention.

Analytics, Reporting & Optimisation

Track performance across paid ads, SEO, and CRM funnels. Prepare

weekly and monthly performance reports

with insights and recommendations. Analyze data to identify growth opportunities and bottlenecks. Use metrics such as CAC, LTV, conversion rates, ROAS, and funnel drop-offs to guide decisions.

Required Skills & Qualifications

Technical & Marketing Skills

Expert-level experience

in Google Ads (minimum 3-5 years preferred). Strong hands-on SEO experience with proven ranking results. Advanced knowledge of CRM platforms such as

HubSpot, monday.com, Zoho

, or similar. Experience with marketing automation and lead nurturing workflows. Strong understanding of conversion tracking, analytics, and attribution models.

Tools & Platforms

Google Ads, Google Analytics (GA4), Google Tag Manager SEO tools: Ahrefs, SEMrush, Screaming Frog, or similar CRM tools: HubSpot, monday.com, Zoho CRM Email marketing & automation tools Landing page builders and form integrations

Soft Skills & Work Style

Highly

self-motivated

and able to work independently in a remote environment. Extremely

detail-oriented

with a perfectionist approach to campaign optimization. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Proactive mindset with a focus on continuous improvement. Ability to manage multiple projects and meet deadlines.

Performance Expectations

Deliver consistent improvement in lead quality, conversion rates, and ROI. Maintain well-structured, scalable ad accounts and CRM systems. Provide transparent reporting and clear strategic recommendations. Act as a

true specialist

, not a generalist.
Job Types: Part-time, Permanent

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

Internet reimbursement Work from home
Education:

Bachelor's (Required)
Experience:

Digital marketing: 4 years (Required)
Language:

English (Required)
Work Location: Remote