Job Description

Job Title:

Digital Marketing Expert - SEO & Advertising Specialist

Experience:

2 year to 4 years

Location:

Newtown, Kolkata

Employment Type:

Full-time

Industry:

Information Technology / Software Solutions / IT Services

Job Overview:

We are looking for a highly skilled

Digital Marketing Expert

with proven experience in

SEO strategy and paid advertising

to lead our digital growth initiatives. The ideal candidate will be responsible for developing, executing, and optimizing data-driven marketing campaigns that enhance brand visibility, drive qualified traffic, and maximize return on investment across digital platforms.

Key Responsibilities:

Design and implement comprehensive

digital marketing strategies

aligned with business objectives. Plan, manage, and optimize

Google Ads, Meta (Facebook/Instagram) Ads

, and other paid campaigns. Conduct in-depth

SEO audits

, keyword research, and implement effective

on-page and off-page optimization

. Monitor and analyze performance metrics using tools such as

Google Analytics, Search Console, and Tag Manager

, and prepare detailed reports on campaign effectiveness. Collaborate with creative, content, and development teams to enhance user engagement and conversion rates. Identify emerging trends, technologies, and algorithm updates to ensure ongoing performance improvements. Manage ad budgets efficiently and ensure all campaigns deliver measurable results within defined KPIs.

Qualifications & Skills:

Bachelor's degree in Marketing, Communications, or a related field. 2-4 years of proven experience in

SEO and paid advertising management

. Proficiency in tools such as

Google Ads, Meta Ads Manager, Ahrefs, SEMrush, Moz

, and similar analytics platforms. Strong understanding of

Google Analytics (GA4)

,

Search Console

, and campaign performance tracking. Exceptional analytical and problem-solving skills with a results-driven mindset. Excellent communication, reporting, and strategic planning abilities. Experience with

WordPress, Shopify

, or similar CMS platforms is an advantage.

Google Ads or Meta Ads certification

is preferred.

Why Join Us?

1. Work on challenging and innovative projects across different industries.

2. Collaborative and growth-oriented team environment.

3. Flexible working hours and remote work opportunities.

4. Continuous learning, training, and career advancement support.

Send your resume at

Avijit@webtechnomind.com

, or you can send it directly to this WhatsApp number

+916289101522

Job Type: Full-time

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person