Job Description

We are seeking an experienced and results-driven Digital Marketing Executive to join our expanding team. In this role, you will be responsible for developing, executing, and managing marketing campaigns that promote our training programs and strengthen our brand presence online. Your contributions will be vital in driving lead generation, increasing brand awareness, and improving customer engagement across digital platforms.

Digital Marketing & Campaign Management

Develop and implement digital marketing strategies that align with both business and client objectives. Manage SEO, SEM, PPC, email marketing, content marketing, and lead generation initiatives. Oversee paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others. Analyze campaign performance using tools like Google Analytics, Search Console, and CRM platforms, and report on key insights. Optimize digital marketing budgets to ensure maximum return on investment (ROI). Monitor website performance, traffic, and lead conversion metrics.

Social Media Management (Clients & In-house)

Plan, create, and manage content calendars for client and internal social media channels, including Instagram, Facebook, LinkedIn, etc. Develop content strategies tailored to each client's brand tone and objectives. Execute both organic and paid campaigns to boost engagement, grow followers, and generate leads. Stay current with social media trends and contribute creative content ideas. Track KPIs such as engagement, reach, leads, and conversions; prepare performance reports for clients.

Client Handling & Relationship Management

Serve as the primary point of contact for assigned clients, ensuring prompt and effective communication. Conduct regular meetings to present strategies, performance reports, and campaign updates. Understand client needs and objectives to customize marketing strategies accordingly. Build and nurture long-term client relationships through proactive service and support. Address client feedback professionally and promptly to ensure satisfaction.

Required Skills & Qualifications

Bachelor's/Master's degree in Marketing, Communications, or a related field. Minimum of 3 years of proven experience in digital marketing and client management. Strong knowledge of SEO, SEM, social media management, paid advertising, and email marketing. Hands-on experience with tools like Google Ads, Meta Business Suite, Google Analytics, Canva, HubSpot, and related platforms. Excellent communication, presentation, and relationship-building skills. Ability to manage multiple projects and clients efficiently. Analytical mindset with a strong focus on performance metrics and results.

Preferred Qualifications

Experience in EdTech, Training, or Creative industries. Relevant certifications (e.g., Google Ads, HubSpot, Meta).

What We Offer

A chance to work in a fast-growing, future-focused organization. Exposure to diverse digital marketing projects and clients. Opportunities for career growth and skill development. A supportive and collaborative work environment.
Job Type: Full-time

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

Health insurance
Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person