Job Description

Job descriptionAbout WyredWe are a design agency built by designers for designers. With years of experience working with global e-commerce and D2C companies such as Wal-Mart, Cleartrip, Flipkart, Cultfit, Lenskart, Myntra and Amazon, we are the perfect creative staffing enabler for thee- commerce segment. Helping brands save time, money, and resources significantly. We fuel e-commerce growth with top creative talent. From design to staffing, delivering results, 365days a year. We specialize in creative design, creative operations, and curated creative staffing solutions to meet campaign demands. We help you achieve timely and efficient allocation of creative resources to achieve your critical project objectives.Our mantra is simple:To be a trusted creative resources augmentation partner to the e-commerce sector.Job summary:We are seeking a dynamic and creative Junior Digital Marketing Executive to join our growing team. As a Junior Digital Marketing Executive, you will be responsible for developing and implementing digital marketing strategies, creating engaging content, and managing social media campaigns. You will also play a key role in promoting the company's services and building relationships with clients.Help in building the Idex tribe contribute and supervise/ create content for social media pages and work towards promoting brand IDEX.RequirementsRoles responsibilities

• Implement digital marketing activities across a broad range of digital marketing channels for Wyred/ Idex (SEO, SEM, SMM, Content Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Video Marketing, Mobile Marketing, Display Advertising, Remarketing/Retargeting, Native Advertising, Chatbots and Messaging Apps)

• Promote the companys services by addressing or predicting clients objectives

• Interact with clients / brands to understand their Digital Marketing requirements.

• Work along with the content development team in producing digital communication creatives for brands & clients.

• Manage and maintain the companys owned media including websites, mobile apps, and email/ CRM Tool

• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms

• Manage social media marketing campaigns

• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)

• Manage SEO campaigns

• Set up conversion, pixel, and event tracking on the website and across various digital platforms

• Conduct research on market trends, brands audiences and competitors, and end-to-end consumer journey to drive engagements and conversions

• Analyse digital marketing analytics reports and share insights with the team to develop Optimization plans

• Responsible for auditing & assessing campaigns & preparing reports.

• Create a detailed report structure for all campaigns across platforms / channels

• Remain constantly updated on new digital tools and platforms / digital marketing trends as also technologies

Content Creation and Management

• Create high-quality, engaging content for various digital channels, including blog posts, social media posts, and email newsletter

• Optimize content for search engines to improve website visibility

• Manage website content and ensure it is up-to-date and consistent with brand messaging

• Use social media management tools to schedule and post content, engage with followers, and monitor performance

Marketing Strategy and Planning

• Assist in developing and implementing digital marketing strategies aligned with overall

business objectives

• Analyze market trends and competitor activities to identify opportunities for growth

• Conduct keyword research and competitor analysis to inform content creation and SEO

strategies

• Help develop and manage social media calendars and content for various platforms

• Assist in creating and managing email marketing campaigns

• Track and analyze digital marketing campaign performance and make recommendations

for improvementWeb Analytics and Reporting

• Use web analytics tools to track website traffic, user behavior, and campaign performance

• Prepare monthly or quarterly reports on digital marketing performance and provide insights for improvement

• Identify trends and patterns in web traffic and user behavior to inform future marketing strategies

• Communicate digital marketing performance to stakeholders and provide recommendations for improvement

Social Media Marketing

• Develop and manage social media strategies for various platforms

• Create engaging and shareable social media content

• Grow and engage with a social media following

• Use social media listening tools to monitor online conversations and sentiment

• Measure and analyze social media performance to inform future strategies

• SEO (Search Engine Optimization)

• Conduct keyword research to identify relevant keywords for website content

• Optimize website content for search engines to improve rankings

• Build backlinks to the website from high-quality sources

• Monitor website traffic and rankings to identify areas for improvement

Email Marketing

• Develop and manage email marketing campaigns

• Create engaging and relevant email content

• Segment email lists to target specific audiences

• Track and analyze email marketing performance to improve open rates and click through rates

Skill sets

• Creative thinking skills and the ability to generate new ideas

• Content development skills

• Basic copywriting skills

• Basic design skills

• Data management skills

• Digital marketing management skills

• Social media management skills

• Communication skills

• Interpersonal skills

• Organizational skills

• Team work

Requirements and skills

• Good knowledge of all different digital marketing channels, social listening tools, digital blueprints and emerging media

• Ability to work independently and as part of a team

• Experience with online marketing tools and best practices

• Hands-on experience with SEO/SEM, Google Analytics and CRM software

• Familiarity with web design, understanding of algorithms of different channels

• Sense of ownership and pride in your performance and its impact on a companys success

• Critical thinker and problem-solving skills

• Team player

• Good time-management skills

• Great interpersonal and communication s

• Degree in Marketing, digital technologies or relevant field

• Build, plan and implement the overall digital marketing strategy

• Manage the strategy

• Manage and train the rest of the team

• Stay up to date with the latest technology and best practices

• Manage all digital marketing channels

• Measure ROI and KPIs

• Prepare and manage a digital marketing budget

• Oversee all the company's social media accounts

• Build an inbound marketing plan

• Forecast sales performance trends

• Motivate the digital marketing team to achieve goals

• Monitor competition and provide suggestions for improvement

Job SpecificationQualification: Graduate or Post Graduate. (Digital marketing certifications would be an added advantage)Experience: 2+ years of experience in developing and implementing digital marketing strategiesSalary: Open to discussionShift: Flexible with 6 days, WFOfficeLocation: Kudlu Gate, Bangalore

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