Job Description

Job Summary

We are looking for an experienced

Digital Marketing & SEO Executive with 2-5 Years of experience

to develop, implement, track, and optimize our digital marketing campaigns across various online channels. The ideal candidate will be responsible for driving brand awareness, lead generation, and online engagement through data-driven marketing strategies and performance analysis.

Key Responsibilities

Plan and execute comprehensive

digital marketing campaigns

, including

SEO, SEM, email marketing, social media

, and

display advertising

.

Manage and maintain the company's

social media presence

across platforms, ensuring engaging and consistent content.

Measure and analyze the performance of all digital campaigns, preparing

weekly and monthly reports

on key metrics and ROI.

Identify

trends, insights, and opportunities

to optimize digital spend and performance.

Conduct

A/B testing

, analyze conversion rates, and improve user engagement.

Collaborate with design and development teams to create

optimized landing pages

and enhance the

user experience

.

Evaluate emerging tools and technologies, providing recommendations for adoption and implementation.

Monitor and improve the

monthly conversion rate

, ensuring continuous growth.

Prepare

monthly reports

comparing project time investment versus returns for management review.

Develop and manage

online branding and publicity campaigns

for brand promotion.

Ensure all social media accounts are active, informative, and aligned with brand strategy.

Generate detailed reports on

web traffic, conversions, and ROI

.

Oversee the

company website

, ensuring it follows SEO best practices and remains updated with relevant content.

Perform additional marketing-related tasks as assigned by management.

Required Skills & Qualifications

Bachelor's degree in

Marketing, Business Administration

, or a related field.

Proven

hands-on experience

in digital marketing.

Strong communication skills and familiarity with IT or tech-related marketing.

Demonstrated experience managing

SEO/SEM, social media, email, and display advertising

campaigns.

Creative thinker with a deep understanding of

target audience engagement and digital storytelling

.

Experience optimizing

landing pages

and

user conversion funnels

.

Proficiency in

website analytics tools

such as

Google Analytics, NetInsight, Omniture, or WebTrends

.

Strong

analytical, reporting, and time management

skills.

Up-to-date with the latest

digital marketing trends, algorithms, and best practices

.

Keen awareness of

internet trends

and digital consumer behavior.

Job Type: Full-time

Pay: ₹18,000.00 - ₹40,000.00 per month

Benefits:

Flexible schedule Provident Fund
Work Location: In person