Job Description

: Digital Marketing Executive - Real Estate

Location:

As per company requirement

Experience:

1-2 years (Real Estate preferred)

Industry:

Real Estate / Property Development

Role Overview

We are seeking a dynamic and performance-driven

Digital Marketing Executive - Real Estate

to handle online marketing activities focused on property branding, site promotions, and lead generation. The role plays a key part in generating qualified leads for residential and commercial projects through digital platforms.

Key Responsibilities

Plan and execute digital marketing campaigns for real estate projects (residential & commercial)

Generate property leads through Google Ads, Meta Ads (Facebook & Instagram), and listing portals

Create and manage project-specific campaigns (launches, site visit promotions, offers)

Handle social media pages: posts, reels, stories, engagement, and lead forms

Coordinate with sales teams to track lead quality, site visits, and conversions

Optimize landing pages and lead forms for better conversion rates

Perform basic SEO for real estate keywords (projects, locations, amenities)

Manage property listings on portals such as 99acres, Magicbricks, Housing, etc.

Run WhatsApp and email campaigns for follow-ups, offers, and site visit reminders

Monitor ad spend, CPL (Cost per Lead), CTR, and ROI

Prepare daily/weekly/monthly lead and performance reports

Required Skills & Qualifications

Graduate/Postgraduate in Marketing, Business, or related field

Hands-on experience in real estate digital marketing or lead generation

Strong knowledge of Google Ads, Meta Ads, and lead funnel management

Familiarity with CRM tools and lead tracking systems

Knowledge of SEO, landing pages, and real estate keywords

Good communication and coordination skills

Preferred Skills

Experience handling real estate project launches

Knowledge of video marketing, reels, and property walkthrough promotions

Ability to analyze lead quality and improve conversion ratios

Salary & Benefits

Salary: As per industry standards and experience

Attractive performance-based incentives (linked to leads/site visits)

Career growth opportunities in a growing real estate organization

This role is ideal for candidates passionate about real estate marketing, lead generation, and digital growth.

For Further details get in touch with HR @ 9133367000 (Strictly calls between Mon - Sat 10 am to 6 pm only)

Job Type: Full-time

Pay: ₹15,000.00 - ₹20,000.00 per month

Benefits:

Provident Fund
Work Location: In person