Job Description

Job Title: Digital Marketing Executive (with Cold Calling Responsibilities)

Location:

Trivandrum

Department:

Marketing

Employment Type:

Full-Time

Experience:

1-3 Years

Role Overview:

We are seeking a dynamic and results-driven

Digital Marketing Executive

to manage all aspects of our digital marketing initiatives and contribute actively to lead generation through strategic cold calling. The ideal candidate will be a self-starter with a strong grasp of modern digital marketing tools, analytics, and outreach methodologies, and should also possess the confidence and communication skills to conduct direct telephonic engagements with potential clients.

Key Responsibilities:Digital Marketing Responsibilities:

Plan, execute, and optimize digital campaigns across multiple channels (SEO, SEM, social media, email marketing, content marketing, etc.). Create and manage engaging content for social platforms (LinkedIn, Facebook, Instagram, etc.) aligned with brand messaging. Handle paid ad campaigns (Google Ads, Facebook Ads, LinkedIn Ads) and monitor ROI and performance KPIs. Conduct keyword research, SEO audits, and improve organic search rankings through content and technical optimizations. Manage website content and oversee updates to landing pages and blog posts. Utilize tools like Google Analytics, Search Console, and CRM to track performance metrics and prepare monthly reports. Collaborate with internal teams to design promotional creatives and plan campaign strategies. Manage email campaigns and marketing automation workflows using platforms like Mailchimp or Zoho Campaigns.

Cold Calling & Outreach Responsibilities:

Identify potential leads and maintain accurate lead databases through market research. Initiate cold calls to prospective clients to generate interest and schedule meetings/demos for the sales team. Clearly communicate the value proposition of products/services and handle basic objections. Maintain follow-up activity via phone, email, or LinkedIn to nurture leads through the pipeline. Work closely with the sales and presales teams to align marketing campaigns with outbound efforts.

Key Skills & Competencies:

Strong knowledge of digital marketing channels, tools, and best practices. Excellent verbal and written communication skills. Prior experience with cold calling, telemarketing, or inside sales (preferred). Familiarity with CRM tools (Zoho, HubSpot, etc.) and lead tracking mechanisms. Proficiency in tools like Google Ads, Meta Business Suite, Canva, SEMrush, or similar. Ability to work independently, meet deadlines, and multitask in a fast-paced environment. Creative mindset with a data-driven approach.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or a related field. Certification in Digital Marketing (Google, HubSpot, etc.) is a plus.

Compensation & Incentives:

Salary: As per industry norms Incentives: Performance-based incentives applicable for lead conversion milestones.

Why Join Us:

Opportunity to work on impactful campaigns in the IT and cybersecurity domain. Collaborative work environment with learning and growth opportunities. Hands-on experience with end-to-end marketing and direct client interactions.
Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?18,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance
Schedule:

Day shift Fixed shift
Supplemental Pay:

Performance bonus
Ability to commute/relocate:

Technopark, Thiruvananthapuram, Kerala: Reliably commute or planning to relocate before starting work (Required)
Education:

Bachelor's (Preferred)
Experience:

Digital marketing: 1 year (Required)
Language:

English (Required)
Willingness to travel:

50% (Preferred)
Work Location: In person