Job Description

We're Hiring: Digital Marketing Executive

(Paid Campaigns & Course Sales Focused)

Company:

Brand Dr. Kanchan Gaba

Location:

Kolkata (Hybrid - Mostly WFH, office visit when required)

Experience:

Fresher / Experienced (Skills matter more than years)

Employment Type:

Full-time

Role Overview

We are expanding our digital team to scale upcoming projects and online courses.
We are looking for a

result-oriented Digital Marketing Executive

who can

run paid campaigns, generate quality leads, and convert them into sales

.

If you only "boost posts" -- this role is

NOT for you

.
If you understand

funnels, pixels, conversions, and ROI

-- keep reading.

Key Responsibilities

Plan, execute & optimize

Paid Ad Campaigns

on

Meta (Facebook/Instagram) & Google Ads

Pixel setup, tracking, retargeting & conversion optimization Lead generation, sales funnel strategy & execution Drive

online course sales

through performance marketing Landing page creation & optimization (basic level) Video marketing strategy for ads & campaigns SEO & SEM planning and execution Content marketing coordination (ad creatives, copies, videos) Data tracking, reporting & performance analysis Marketing automation & CRM usage Email marketing & WhatsApp marketing campaigns LinkedIn marketing (organic + paid where required)
Technical Skills (Must-Have)

Paid Ads:

Meta Ads & Google Ads (PPC)

Pixels & Tracking:

Meta Pixel, Google Tag Manager (basic understanding)

Lead Generation & Funnels

SEO & SEM:

Keyword research, on-page/off-page basics

Analytics:

Google Analytics, campaign metrics interpretation

Content Marketing:

Ad copy, hooks, creatives understanding

Email Marketing:

Tools like Mailchimp (or similar)

CRM / Automation:

HubSpot, Zoho, Salesforce (any one is fine)

Basic Design Sense:

Canva or similar tools
Additional Skills (Big Plus)

AI tools for marketing automation & content Funnel tools (ClickFunnels, WordPress, Webflow - basic is enough) Conversion Rate Optimization (CRO) Retargeting & lookalike audience strategy Budget planning & ROI-focused mindset
Soft Skills We Expect

Clear communication & persuasive storytelling Strategic thinking & problem-solving Ability to adapt to algorithm and trend changes Strong time & task management Creativity with performance mindset (not random ideas)
Work Mode

Hybrid

Mostly

Work From Home

Occasional

office visit required

Only Kolkata-based candidates should apply

How to Apply

Interested candidates should

email their CV

to:

suvendu.chatto@gmail.com

Subject Line:

Application - Digital Marketing Executive

Suvendu Chattopadhyay

HR Head

Job Types: Full-time, Permanent, Fresher

Pay: ?15,000.00 - ?20,000.00 per month

Benefits:

Flexible schedule Paid sick time Paid time off
Work Location: Hybrid remote in South Sinthee, West Bengal