Job Description

Job Title

Digital Marketing Executive (Performance-Focused)

Job Type

Full-Time | In-House (Preferred)

(Work from Office / Hybrid)

Note:

This is a performance-focused role.

Job Location

India (On-site / Hybrid)

Salary

?12,000 - ?30,000 per month

Performance-based incentives after review period

Experience

1-3 years of hands-on experience in

Performance Marketing

Proven results with

Meta Ads (Facebook & Instagram)

and

Google Ads

Role Objective

To generate

high-quality leads at optimal cost

through paid digital campaigns for:

Online Learning / Courses Study Abroad Programs Website Design & Development Services
Key Responsibilities1? Performance Marketing (Core Responsibility)

Plan, launch, manage, and optimize: Facebook & Instagram Ads (Meta Ads) Google Ads (Search, Display, Lead Forms) Create and manage separate ad campaigns for: Online courses Study abroad counseling Website / IT service leads Monitor budgets, bids, and campaign performance on a daily basis Continuously optimize ads to reduce

Cost per Lead (CPL)

and improve quality
2? Funnel & Conversion Optimization

Coordinate with internal teams to improve: Landing page structure Lead forms and Call-to-Action (CTA) Conduct A/B testing on ad copies and creatives Focus on lead quality and conversion, not just lead volume
3? Lead Tracking & Coordination

Ensure all leads are properly tracked and categorized in CRM / Google Sheets Coordinate with: Academic Counsellors Business Development Executives Analyze feedback from sales teams to improve lead quality
4? Analytics & Reporting

Track and analyze key metrics such as: CTR CPL Conversion Rate ROI Prepare weekly and monthly performance reports Recommend campaign scaling, pausing, or optimization actions
5? Creative Coordination

Brief graphic designers and video editors (freelancers) Test, rotate, and optimize creatives to avoid ad fatigue Ensure ad compliance and brand consistency across platforms
Job Type: Full-time

Pay: ?10,000.00 - ?30,000.00 per month

Work Location: In person