. The ideal candidate should be capable of planning, executing, optimizing, and analysing online marketing campaigns to generate high-quality leads and contribute to business growth.
Key Responsibilities
Paid Advertising (Primary Responsibility)
Plan, create, and manage
Meta (Facebook/Instagram) Ads
and
Google Ads
campaigns (Search, Display, YouTube, Performance Max).
Conduct campaign optimization: A/B tests, audience segmentation, bidding strategy, and creatives.
Track daily performance, adjust budgets, and ensure high ROI and CPL targets.
Implement remarketing, lookalike audiences, and conversion tracking.
Keyword research, competitor analysis, and custom audience building.
AI-Driven Marketing
Use AI tools (ChatGPT, Midjourney, Canva AI, AdCreative AI, etc.) to generate ad creatives, landing page copy, email campaigns, and automation flows.
Leverage AI for campaign insights, predictive analysis, and performance optimization.
Build automated workflows for lead nurturing using AI-powered CRMs or marketing platforms.
Website & Landing Page Management
Update and maintain website content using
basic WordPress knowledge
.
Coordinate landing page creation for campaigns (using Elementor or similar tools).
Optimize website for SEO basics (meta tags, page speed, keywords insertion).
Ensure tracking codes, pixels, and conversion events are correctly installed.
Analytics & Reporting
Analyze campaign performance using GA4, Meta Ads Manager, and Google Ads Dashboard.
Generate weekly/monthly performance reports with insights and improvement plans.
Measure funnel metrics: CTR, CPC, CPL, CPM, ROI.
Content & Coordination
Oversee creation of marketing content, creatives, and videos with internal/external teams.
Coordinate with designers, agencies, and sales teams for lead handover and follow-ups.
Manage basic social media posting & engagement (optional).
Required Skills
Minimum
3+ years
experience in
Meta Ads
&
Google Ads
(mandatory).
Strong understanding of performance marketing strategies.
Knowledge of
AI tools for content, creative, and automation
.
Basic experience with
WordPress
(editing pages, plugins, blogs).
Proficiency in Google Analytics (GA4), Tag Manager, and Pixel setups.
Strong analytical skills and ability to interpret data.
Excellent communication and creative thinking abilities.
Preferred Skills
Experience in Real Estate Marketing (optional).
Knowledge of SEO basics.
Familiarity with CRMs Farvision (optional).
Creative mindset with hands-on experience in Canva or similar tools.
Job Type: Full-time
Pay: ?30,000.00 - ?50,000.00 per month
Work Location: In person
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