Job Description

We are looking for a

Digital Marketing Specialist

to join our in-house team on a full-time basis. As we continue to strengthen our digital footprint and brand presence, we are looking for a

dynamic, creative, and performance-driven Digital Marketing Specialist

to join our in-house team.

Role Overview

The ideal candidate will be responsible for

driving organic brand growth, increasing online visibility, and creating high-engagement digital experiences

-- without relying heavily on paid media. This role requires deep expertise in

SEO, Social Media Management, Influencer Marketing, Video Marketing, and Content Branding

, especially within the

financial and investment sector

.

Key Responsibilities

Develop and execute

end-to-end digital marketing strategies

focused on

organic growth, SEO, and engagement-driven campaigns.

Strengthen

brand positioning

across digital channels through authentic and insightful financial storytelling. Plan and manage

social media presence

(LinkedIn, Instagram, YouTube, Facebook, etc.) with consistent brand tonality and visual identity. Identify and collaborate with

influencers and thought leaders

to enhance credibility and reach. Create and manage

video marketing initiatives

for brand awareness, investor education, and product communication. Conceptualize

viral and organic campaigns

to enhance visibility in the wealth management and financial advisory space. Analyze performance data, derive insights, and continuously optimize strategies for maximum impact. Collaborate closely with leadership, design, and research teams to ensure cohesive brand communication across all touchpoints.

Desired Skills & Experience

Proven experience in

SEO, Social Media Management, Influencer Marketing, and Video Content Strategy

(preferably in financial or fintech companies). Strong understanding of

digital branding and audience engagement

within the financial industry. Expertise in using tools like

Google Analytics, Search Console, SEMrush, and social media insights dashboards.

Creative thinker with the ability to design

organic and viral campaigns

that resonate with diverse audiences. Excellent command over

English communication, copywriting, and storytelling

for financial topics. Ability to work collaboratively in a fast-paced, performance-driven environment.

Why Join SMIFS

Be part of a

legacy brand

in India's financial sector with 40+ years of trust. Opportunity to

build a strong digital identity

for one of India's most reputed wealth management institutions. Work in a culture that values

innovation, learning, and creative freedom.

To Apply:

Send your resume and work portfolio to [your email address]

Know more about us:

https://www.smifs.com

For details, Job Post - https://www.smifslimited.com/jobs/digital-marketing-specialist-full-time-work-from-office/

Job Types: Full-time, Permanent

Pay: ?15,000.00 - ?40,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person