Digital Marketing Executive

Year    WB, IN, India

Job Description

Location:

Kolkata

Experience:

1-2 years

Type:

Full-time

About the Role:


We are looking for a

Digital Marketing Executive

who is passionate about scaling brands online. You'll manage performance marketing campaigns, analyze metrics, and optimize for the best ROI across Meta, Google, and other digital platforms.

Responsibilities:



Plan, execute, and manage campaigns across

Meta Ads and Google Ads

. Track and analyze key performance metrics -- leads, sales, CPL, ROAS. Coordinate with the design and content teams for ad creative planning. Suggest optimization strategies and create reports for ongoing campaigns. Stay updated with the latest tools, trends, and algorithm changes.

Requirements:



1-2 years of hands-on experience in

Meta Ads, Google Ads, or performance marketing

. Knowledge of

Facebook Ads Manager, Google Ads, Google Analytics, Tag Manager

. Understanding of A/B testing, audience segmentation, and funnel strategy. Strong analytical mindset and proficiency in Excel/Sheets for reporting.

Bonus:

Knowledge of SEO, Email Marketing, or Marketing Automation is a plus.

Job Type: Full-time

Pay: ₹14,500.00 - ₹25,000.00 per month

Education:

Bachelor's (Preferred)
Work Location: In person

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Job Detail

  • Job Id
    JD4445453
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year