Job Description

Key Responsibilities

Plan, set up, and manage paid advertising campaigns across

Google Ads

,

Meta Ads (Facebook/Instagram)

, and other platforms Conduct keyword research and audience targeting Write ad copy and coordinate with the design team for creatives Monitor daily performance and adjust campaigns to improve

CTR, CPC, CPA, and ROAS

Run A/B tests on ad creatives and landing pages Analyze campaign data using

Google Analytics

, Ads Manager, and other tools Prepare regular performance reports and provide actionable insights Stay updated on industry trends and platform changes Suggest new strategies for improving performance and scaling successful campaigns

Requirements

1-2 years of proven experience in managing paid ad campaigns (Google Ads, Facebook/Instagram) Strong understanding of digital advertising concepts and performance metrics (CTR, CPA, ROAS, etc.) Experience with

Google Ads Manager

,

Meta Ads Manager

, and

Google Analytics

Ability to interpret campaign data and make performance-based decisions Good communication skills and the ability to explain ad performance to non-technical teams Strong attention to detail, especially when managing budgets and targeting Ability to work independently and manage multiple campaigns Comfortable working remotely and on a deadline-driven contract
Job Type: Full-time

Work Location: In person