Job Description

Role Overview

We are seeking a motivated Digital Marketing Executive with practical experience across Social Media Marketing, Search Engine Optimization, and both organic and paid lead generation. This role will play a key part in driving digital visibility, acquiring qualified users, and improving conversion performance across multiple online channels.

Key Responsibilities

Manage day-to-day social media activities across platforms including Instagram, Facebook, LinkedIn, YouTube, and X. Plan and execute monthly social media content calendars aligned with marketing and brand objectives. Create platform-appropriate content such as posts, captions, reels, stories, carousels, and short-form videos. Monitor engagement, respond to comments/messages, and support community growth. Execute and manage paid lead generation campaigns across Meta Ads, Google Ads, and LinkedIn Ads. Support full-funnel user acquisition strategies including prospecting, retargeting, and conversion optimization. Track performance metrics such as leads, CPL, conversion rates, ROI, and lead quality. Conduct keyword research, competitor benchmarking, and content opportunity analysis. Optimize website pages, landing pages, and blogs using advanced on-page SEO best practices. Perform technical SEO checks including crawlability, indexing, site speed, Core Web Vitals, mobile usability, and link health. Maintain SEO fundamentals such as sitemaps, robots.txt, URL structures, and internal linking. Provide SEO recommendations to support landing pages, ad campaigns, and social content performance. Prepare weekly and monthly digital performance reports with insights and action points. Support email marketing initiatives, landing page improvements, and basic funnel optimization activities. Stay informed on emerging trends in SEO, SMM, performance marketing, and digital growth strategies.

Requirements

Bachelor's degree in Marketing, Communications, Media, or a related discipline. 3-4 years of hands-on experience in Digital Marketing, with exposure to SEO, SMM, and lead generation. Solid understanding of on-page, off-page, and technical SEO principles. Experience managing paid advertising campaigns on Meta, Google, and LinkedIn. Ability to drive both organic and paid user acquisition and improve conversion outcomes. Strong analytical skills with experience in performance tracking and reporting. Familiarity with SEO and analytics tools such as Search Console, Analytics, Ahrefs, SEMrush, and Screaming Frog. Good writing skills for social media, website, and basic marketing content. Ability to multitask, work independently, and collaborate with cross-functional teams.

Preferred Skills

Experience working with influencers, creators, or UGC-driven campaigns. Basic familiarity with CRM platforms, landing page builders, or marketing automation tools. Understanding of conversion funnels and CRO fundamentals. Exposure to AI-powered tools for content creation, keyword research, or ad optimization.
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹23,000.00 per month

Benefits:

Flexible schedule Leave encashment Paid sick time Work from home
Application Question(s):

Are you comfortable with salary mentioned in the JD?
Education:

Bachelor's (Required)
Experience:

Digital marketing: 3 years (Required)
Language:

English (Required)
Location:

Verna, Goa (Required)
Work Location: Remote