to join our team. The primary responsibility will be to
plan, execute, and optimize digital marketing campaigns
to generate high-quality leads. You will also support other digital marketing activities such as SEO, content marketing, and analytics, as needed.###
Key Responsibilities:
Plan and execute lead generation campaigns across channels such as Google Ads, Facebook Ads, LinkedIn, etc.
Monitor and optimize campaign performance based on KPIs (CPL, ROI, CTR, etc.)
Collaborate with the sales team to align campaign strategies with lead quality and business goals
Create campaign assets such as landing pages, ad copies, and visuals (in collaboration with the design team if needed)
Manage email marketing campaigns and marketing automation tools
Conduct keyword research and implement SEO strategies (on-page and off-page)
Monitor website traffic and user behavior using tools like Google Analytics
Track, report, and analyze campaign performance regularly
Stay updated with digital marketing trends and best practices###
Requirements:
1-2 years of experience in digital marketing or a similar role
Proven experience with paid campaigns (Google Ads, Meta Ads, LinkedIn, etc.)
Understanding of lead generation funnels and performance marketing
Knowledge of SEO, email marketing, and basic content marketing
Experience with marketing tools (e.g., Google Analytics, SEMrush, HubSpot, Mailchimp, etc.)
Basic knowledge of landing page tools and CMS (e.g., WordPress)
Strong analytical, communication, and problem-solving skills
Ability to work independently and manage multiple projects simultaneously
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