Job Description

Job Summary:

A Digital Marketing Executive will be responsible to drive online brand awareness and lead generation by planning, executing and optimizing multi-channel campaigns (SEO, SEM, Social Media, email). Key responsibilities include managing website content, analyzing performance metrics (ROI/KPIs) using tools like Google Analytics, and running paid ads (Facebook/Google Ads) to boost engagement.

Key Responsibilities

Campaign Execution:

Develop and execute digital marketing strategies, including SEO, SEM, social media, and email marketing.

Social Media Management:

Plan and monitor the organization's presence on social media platforms, ensuring consistent brand messaging.

Analytics & Reporting:

Utilize Google Analytics, WebTrends, or similar tools to measure campaign performance, generate reports and optimize ROI.

SEO & Content:

Perform keyword research, optimize website content, and ensure search engine visibility.

Email Marketing:

Create and distribute email marketing campaigns and newsletters to targeted audiences.

Paid Advertising:

Launch and manage optimized ads via Google AdWords and Facebook Ads.

Requirements:

Experience:

Proven experience as a Digital Marketing Executive or similar role.

Tools:

Proficient in Google Analytics, Google Ads, social media platforms and CRM software.

Technical Knowledge:

Understanding of SEO/SEM best practices, web traffic metrics, and HTML/CSS/website design (often preferred).

Education:

Bachelor's degree in Marketing, Communications, or a relevant field.
Job Types: Full-time, Permanent

Pay: ?150,000.00 - ?240,000.00 per year

Application Question(s):

What is your total experience as a Digital Marketing Executive ? Can you join immediately ? Specify your last salary in hand ?
Work Location: In person