Job Description

Company Description:

VYUG is a leading tech company with expertise in integrated solutions across Virtual Reality (VR), Augmented Reality (AR), Extended Reality (XR), and Artificial Intelligence (AI). Vyug offers end-to-end services for developing immersive environments, advanced AI-driven applications, and cross-reality systems that enhance human-computer interaction. VYUG's expertise includes real-time 3D simulations, AI-powered analytics, and interactive interfaces, providing businesses with scalable, future-ready solutions tailored to user needs. VYUG is dedicated to pushing the boundaries of technology to deliver unparalleled digital experiences.

About the Role:

We are seeking a data-driven and innovative

Digital Marketing Executive

with a passion for

Web3, Metaverse, Gaming, and Blockchain technologies

. The ideal candidate will have a strong grasp of digital marketing channels, community engagement, and growth strategies tailored for crypto-native audiences. You will be responsible for driving user acquisition, engagement, and brand visibility across digital platforms.

Key Responsibilities:

Plan, execute, and optimize

digital marketing campaigns

across multiple channels including

social media, SEO, SEM, email, influencer, and content marketing

. Manage and grow the company's digital presence across

X (Twitter), LinkedIn, Discord, Telegram, Reddit, YouTube, Instagram

, and relevant Web3 communities. Collaborate with design, content, and community teams to create compelling campaigns that align with product launches, partnerships, and ecosystem events. Develop and execute

paid marketing campaigns

(Google Ads, Meta Ads, X Ads, and Web3-native ad platforms). Track and analyze KPIs such as CTR, engagement rate, conversion rate, CPA, and ROI, and generate performance reports. Conduct

market and competitor analysis

within the Web3/gaming/blockchain ecosystem to identify trends and opportunities. Build and maintain relationships with

influencers, KOLs, and partners

in the crypto and gaming spaces. Assist in planning and executing

email marketing, newsletters, and community growth campaigns

. Stay up-to-date with digital trends, blockchain marketing tools, and platform algorithm changes. Support growth hacking initiatives to increase traffic, conversions, and community engagement.

Requirements:

Bachelor's degree in Marketing, Business, Communications, or related field. 1-3 years of experience in

digital marketing

, preferably in

Web3, blockchain, crypto, gaming, or tech startups

. Solid understanding of

SEO, PPC, content marketing, social media strategy, and analytics

. Familiarity with

crypto audiences, NFT culture, and metaverse ecosystems

. Experience using tools like

Google Analytics, Google Ads, Meta Business Suite, SEMrush, HubSpot, Mailchimp

, and similar platforms. Proficiency with

Discord, Telegram, and Twitter

community engagement strategies. Strong analytical skills with a data-driven mindset. Excellent communication and storytelling skills with a creative approach to digital campaigns.
Job Type: Full-time

Pay: From ?20,000.00 per month

Work Location: In person