Job Description

Digital Marketing Executive

Company:

Cerebellum Academy

1. Role Summary

Are you passionate about driving digital growth in the EdTech space? Cerebellum Academy is seeking a results-oriented Digital Marketing Executive to spearhead full-funnel growth for our NEET PG, INI-CET & FMGE preparation products. You will own traffic generation, lead acquisition, and ROI across paid and organic channels, leveraging data-backed campaigns, compelling content, and continuous experimentation. This role requires close partnership with our Product and Content teams to achieve ambitious goals.

2. Core Responsibilities

Performance Marketing

Plan, execute, and optimise paid advertising campaigns (Meta, Google Ads, UAC, Programmatic). CAC, ROAS, Spend vs. Target.

Organic Growth & SEO

Lead keyword research, on-page optimisation, and technical SEO initiatives. Coordinate content calendar with faculty & content team. Non-paid traffic growth, SERP rankings improvement

Analytics & Experimentation

Build and maintain performance dashboards. Design and run A/B tests across creatives, landing pages, and pricing strategies. Test velocity, lift vs. control

Brand & Social Media

Develop and own the social media strategy across YouTube, Instagram, LinkedIn, and Telegram. Craft engaging campaigns around key launches .Follower growth, engagement rate

3. Required Skills & Experience

3-5 years

of hands-on digital marketing experience, preferably in B2C Tech, EdTech, or a high-growth startup environment.

Proven Expertise:

Demonstrated command of Meta Ads Manager, Google Ads, Google Tag Manager (GTM), and Google Search Console.

Important:

Candidates MUST have prior knowledge and demonstrable experience in running advertising campaigns specifically for in-App Purchases (IAP).

Strong Analytical Mindset:

Proficient in Excel/Google Sheets; able to analyze data, derive insights, and translate them into actionable strategies.

Compelling Copywriting:

Excellent sense for creating engaging copy tailored to a medical-exam preparation audience (English + Hinglish preferred).

4. Preferred Qualifications (Good-to-Have)

Familiarity with the medical entrance preparation market and competitor landscape (e.g., Marrow, PrepLadder). Experience scaling app-first products using tools like Universal App Campaigns (UAC) and Firebase Analytics. Broader digital marketing knowledge (e.g., Google Ads certifications, Meta Blueprint, HubSpot). Basic video editing skills or experience with design tools like Canva/Figma.
Job Type: Full-time

Pay: ₹450,000.00 - ₹700,000.00 per year

Ability to commute/relocate:

Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Location:

Noida, Uttar Pradesh (Preferred)
Work Location: In person