Plan, create, and manage effective ad campaigns on Meta (Facebook, Instagram) and Google Ads platforms.
Optimise ad spend to maximise ROI, targeting the right audience segments and tracking performance metrics.
Conduct A/B testing to refine ad creatives, headlines, and audience targeting strategies.
SEO Optimisation:
Perform keyword research and develop strategies to improve organic rankings for TREAZUREA and GADGETREA websites.
Optimise on-page elements, including meta tags, descriptions, headers, and content.
Build and execute a robust backlink strategy to enhance domain authority and traffic.
Track, analyse, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and SEMrush.
Website Management:
Ensure website functionality, user experience, and mobile responsiveness are optimal.
Collaborate with developers and designers to resolve technical issues and implement new features.
Regularly update product pages, landing pages, and blog content to align with marketing campaigns.
Data Analysis and Reporting:
Monitor ad campaign performance, SEO metrics, and website analytics to provide actionable insights.
Generate periodic reports for management, highlighting progress, challenges, and opportunities.
Strategy Development:
Develop comprehensive digital marketing strategies that integrate paid ads, SEO, and website optimisation to drive sales and brand growth.
Stay updated with the latest trends in digital marketing, ad platforms, and search engine algorithms.
Collaboration:
Work closely with the marketing team to align digital efforts with overall business objectives.
Coordinate with content creators and designers to ensure cohesive messaging and branding.
Qualifications and Requirements:
Education:
Bachelor's degree in Marketing, Digital Media, IT, or a related field.
Experience:
2-3 years of experience in Meta Ads, Google Ads, SEO, and website management.
Proven track record of driving traffic and conversions through digital marketing strategies.
Skills:
Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, Google Search Console, and SEO software (e.g., SEMrush, Ahrefs).
Strong analytical skills and data-driven decision-making abilities.
Technical knowledge of HTML, CSS, and WordPress (preferred).
Personality Traits:
Creative, detail-oriented, and results-driven.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Benefits:
Opportunity to work with leading e-commerce brands TREAZUREA and GADGETREA.
Hands-on experience with cutting-edge tools and digital marketing strategies.
Career growth opportunities in a start-up.
Job Type: Full-time
Pay: Up to ₹15,000.00 per month
Education:
Bachelor's (Preferred)
Work Location: In person
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